# Burkay Gür

Markdown copy of https://realalpha.app/builders/burkay-gur/ on Real Alpha, the best minutes from long interviews with the people building AI. Cite and link the page, not this copy.

Real Alpha has cut 3 moments of Burkay Gür (Co-founder & CEO, fal) talking, from an interview on Sourcery published Nov 3, 2026.

- Role: Co-founder & CEO, fal
- About: Co-founded fal after building machine-learning infrastructure at Coinbase and Amazon, then scaled its generative-media platform.
- Company: [fal](https://realalpha.app/companies/fal/)
- On X: https://x.com/burkaygur

## What Burkay Gür said

- [Higher video prices are revealing deeper professional demand](https://realalpha.app/s/higher-video-prices-are-revealing-deeper-professional-demand/)
  Sourcery · Nov 3, 2026 · 5 min
  > “turns out like there is essentially infinite demand so people people started using that model and then even more expensive models came around” — Burkay Gür · [7:24](https://realalpha.app/v/pPzJ1wE8Lnw/?t=444)
- [AI ads can improve through rapid creative testing](https://realalpha.app/s/ai-ads-can-improve-through-rapid-creative-testing/)
  Sourcery · Nov 3, 2026 · 4 min
  > “you can post these ads and see how people are interacting with it” — Burkay Gür · [10:59](https://realalpha.app/v/pPzJ1wE8Lnw/?t=659)
- [fal screens for agency, hunger and humility](https://realalpha.app/s/fal-screens-for-agency-hunger-and-humility/)
  Sourcery · Nov 3, 2026 · 4 min
  > “we do a little bit of like reverse selling i think that helps maybe to identify hunger” — Burkay Gür · [33:54](https://realalpha.app/v/pPzJ1wE8Lnw/?t=2034)

## The episode

- [Inside fal’s $1.65B Series E & F Led by Sequoia & Bessemer](https://realalpha.app/v/pPzJ1wE8Lnw/) · Sourcery · Nov 3, 2026