# Lucy Guo

Markdown copy of https://realalpha.app/people/lucy-guo/ on Real Alpha, the best minutes from long interviews with the people building AI. Cite and link the page, not this copy.

Real Alpha has cut 7 moments of Lucy Guo (Founder & CEO, Passes) talking, from an interview on Sourcery published Dec 13, 2024.

- Role: Founder & CEO, Passes
- About: Founded Passes, a creator monetization platform, and co-founded Scale AI, the data-labeling company.
- On X: https://x.com/lucy_guo

## What Lucy Guo said

- [Daily posting helps creators build durable income](https://realalpha.app/s/daily-posting-helps-creators-build-durable-income/)
  Sourcery · Dec 13, 2024 · 3 min
  > “if you're posting one reel a day or one TikTok a day, you really only need like one hit, for example, to suddenly go viral.” — Lucy Guo · [6:41](https://realalpha.app/v/F54fcJFz_7M/?t=401)
- [Passes uses fan spending data to shape new products](https://realalpha.app/s/passes-uses-fan-spending-data-to-shape-new-products/)
  Sourcery · Dec 13, 2024 · 3 min
  > “we can see like what percentage converts we can see like their spending power” — Lucy Guo · [12:58](https://realalpha.app/v/F54fcJFz_7M/?t=778)
- [Passes grows creator relationships with break-even events](https://realalpha.app/s/passes-grows-creator-relationships-with-break-even-events/)
  Sourcery · Dec 13, 2024 · 4 min
  > “Pretty much all our parties come out to break even or like net positive, which is nice.” — Lucy Guo · [18:34](https://realalpha.app/v/F54fcJFz_7M/?t=1114)
- [Guo uses investor updates to create fundraising competition](https://realalpha.app/s/guo-uses-investor-updates-to-create-fundraising-competition/)
  Sourcery · Dec 13, 2024 · 2 min
  > “The key to like fundraising well is just causing FOMO.” — Lucy Guo · [30:09](https://realalpha.app/v/F54fcJFz_7M/?t=1809)
- [Creator commissions may shift to whoever brings the deal](https://realalpha.app/s/creator-commissions-may-shift-to-whoever-brings-the-deal/)
  Sourcery · Dec 13, 2024 · 2 min
  > “even if the creator found a brand deal on their own um they would still owe a percentage to the agency or to the manager” — Lucy Guo · [10:21](https://realalpha.app/v/F54fcJFz_7M/?t=621)
- [Passes removed Web3 features to protect creator acquisition](https://realalpha.app/s/passes-removed-web3-features-to-protect-creator-acquisition/)
  Sourcery · Dec 13, 2024 · 2 min
  > “creator acquisition is like a number one priority for us so we removed their Web3 components in order to continue to recruit creators.” — Lucy Guo · [22:25](https://realalpha.app/v/F54fcJFz_7M/?t=1345)
- [Passes sees local search as a route to psychic bookings](https://realalpha.app/s/passes-sees-local-search-as-a-route-to-psychic-bookings/)
  Sourcery · Dec 13, 2024 · 3 min
  > “the way people find psychics is they literally google like psychics near me right” — Lucy Guo · [28:18](https://realalpha.app/v/F54fcJFz_7M/?t=1698)

## The episode

- [How Lucy Guo Is Building A Creator Empire with Shaq, Kygo & Olivia Dunne | Passes](https://realalpha.app/v/F54fcJFz_7M/) · Sourcery · Dec 13, 2024