# Zeno Rocha

Markdown copy of https://realalpha.app/people/zeno-rocha/ on Real Alpha, the best minutes from long interviews with the people building AI. Cite and link the page, not this copy.

Real Alpha has cut 8 moments of Zeno Rocha (Co-founder & CEO, Resend) talking, from an interview on Latent Space published Nov 10, 2026.

- Role: Co-founder & CEO, Resend
- About: Co-founded Resend, an email platform for developers, and launched React Email, open-source components for building email templates.
- On X: https://x.com/zenorocha

## What Zeno Rocha said

- [Email delivery depends on pacing and reputation](https://realalpha.app/s/email-delivery-depends-on-pacing-and-reputation/)
  Latent Space · Nov 10, 2026 · 5 min
  > “So the whole way of thinking about email marketing and, and email in general is you, you need to do exactly what an abuser wouldn't do.” — Zeno Rocha · [10:44](https://realalpha.app/v/bdIoODXsu8k/?t=644)
- [An MCP should cover the whole product](https://realalpha.app/s/an-mcp-should-cover-the-whole-product/)
  Latent Space · Nov 10, 2026 · 6 min
  > “I want my product to be formless. Whatever they wanna do with the product, it should be possible.” — Zeno Rocha · [38:21](https://realalpha.app/v/bdIoODXsu8k/?t=2301)
- [Markdown pages can correct AI pricing answers](https://realalpha.app/s/markdown-pages-can-correct-ai-pricing-answers/)
  Latent Space · Nov 10, 2026 · 7 min
  > “I pushed that, and then I asked again like a few days later, and then it got the numbers right.” — Zeno Rocha · [1:02:27](https://realalpha.app/v/bdIoODXsu8k/?t=3747)
- [SES's low price can hide the surrounding infrastructure cost](https://realalpha.app/s/sess-low-price-can-hide-the-surrounding-infrastructure-cost/)
  Latent Space · Nov 10, 2026 · 4 min
  > “the hidden cost if you're going with SES is that, okay, you might be paying only 5K, for example, but now you need SNS for the events.” — Zeno Rocha · [33:15](https://realalpha.app/v/bdIoODXsu8k/?t=1995)
- [Shared tracking domains expose senders to a neighbor's abuse](https://realalpha.app/s/shared-tracking-domains-expose-senders-to-a-neighbors-abuse/)
  Latent Space · Nov 10, 2026 · 3 min
  > “you have a noisy neighbor problem too, where if one of the customers using that click tracking is an abuser and sends a bunch of phishing, that domain might get listed on a blacklist” — Zeno Rocha · [14:55](https://realalpha.app/v/bdIoODXsu8k/?t=895)
- [Support replies became documentation before they reached customers](https://realalpha.app/s/support-replies-became-documentation-before-they-reached/)
  Latent Space · Nov 10, 2026 · 2 min
  > “you can only respond to a ticket with a link. So you cannot just give the answer right away.” — Zeno Rocha · [18:34](https://realalpha.app/v/bdIoODXsu8k/?t=1114)
- [Domain Connect turns DNS setup into an OAuth-style flow](https://realalpha.app/s/domain-connect-turns-dns-setup-into-an-oauth-style-flow/)
  Latent Space · Nov 10, 2026 · 3 min
  > “Like no one really maintains the protocol and things like that, but it's beautiful, like having a protocol that you can just do an OAuth for domains” — Zeno Rocha · [22:00](https://realalpha.app/v/bdIoODXsu8k/?t=1320)
- [React Email gave Resend a path from templates to sending](https://realalpha.app/s/react-email-gave-resend-a-path-from-templates-to-sending/)
  Latent Space · Nov 10, 2026 · 3 min
  > “if people are, like, building the, like, the email template using React, like, now they'll need a platform to send it.” — Zeno Rocha · [24:37](https://realalpha.app/v/bdIoODXsu8k/?t=1477)

## The episode

- [Designing for Agents — Zeno Rocha, Resend](https://realalpha.app/v/bdIoODXsu8k/) · Latent Space · Nov 10, 2026