# Zoe Weil

Markdown copy of https://realalpha.app/people/zoe-weil/ on Real Alpha, the best minutes from long interviews with the people building AI. Cite and link the page, not this copy.

Real Alpha has cut 8 moments of Zoe Weil (Co-founder & CEO, Sequen) talking, from an interview on The TWIML AI Podcast published Oct 15, 2026.

- Role: Co-founder & CEO, Sequen

## What Zoe Weil said

- [Retail ranking should optimize purchases, not just relevance](https://realalpha.app/s/retail-ranking-should-optimize-purchases-not-just-relevance/)
  The TWIML AI Podcast · Oct 15, 2026 · 8 min
  > “We are not at all trying to help people find things. We're trying to influence their behavior in a moment of time when they have high intent.” — Zoe Weil · [8:15](https://realalpha.app/v/MAABmDB51LY/?t=495)
- [Sequen personalizes a session without tracking user identity](https://realalpha.app/s/sequen-personalizes-a-session-without-tracking-user-identity/)
  The TWIML AI Podcast · Oct 15, 2026 · 3 min
  > “We're not trying to create addictive experiences whatsoever. We're not trying to get people addicted to anything.” — Zoe Weil · [16:36](https://realalpha.app/v/MAABmDB51LY/?t=996)
- [Recursive updates compound ranking gains without rebuilding models](https://realalpha.app/s/recursive-updates-compound-ranking-gains-without-rebuilding/)
  The TWIML AI Podcast · Oct 15, 2026 · 5 min
  > “instead of having to rebuild the entire ranking, iterate on the entire ranking algorithm and rebuild it from scratch” — Zoe Weil · [42:49](https://realalpha.app/v/MAABmDB51LY/?t=2569)
- [Ad and organic revenue can rise together](https://realalpha.app/s/ad-and-organic-revenue-can-rise-together/)
  The TWIML AI Podcast · Oct 15, 2026 · 4 min
  > “what we've been able to consistently show is that we're actually able to drive both up together” — Zoe Weil · [32:43](https://realalpha.app/v/MAABmDB51LY/?t=1963)
- [Recommendation ranking changes after a shopper commits](https://realalpha.app/s/recommendation-ranking-changes-after-a-shopper-commits/)
  The TWIML AI Podcast · Oct 15, 2026 · 2 min
  > “how you rank items on a product display page, even though it's still a complimentary module, will vary greatly” — Zoe Weil · [28:22](https://realalpha.app/v/MAABmDB51LY/?t=1702)
- [Large mesh models relate multiple event streams](https://realalpha.app/s/large-mesh-models-relate-multiple-event-streams/)
  The TWIML AI Podcast · Oct 15, 2026 · 3 min
  > “Then we built what we called large mesh models, which were like large event models, but they're much more relationally focused.” — Zoe Weil · [45:42](https://realalpha.app/v/MAABmDB51LY/?t=2742)
- [Sequen chose Rust for low-latency feature serving](https://realalpha.app/s/sequen-chose-rust-for-low-latency-feature-serving/)
  The TWIML AI Podcast · Oct 15, 2026 · 3 min
  > “I genuinely don't. I don't think that we could have because we, you know, ultra, ultra low latency feature transformations serving are so core to what we do.” — Zoe Weil · [19:45](https://realalpha.app/v/MAABmDB51LY/?t=1185)
- [Sequen is prioritizing ranking models over representations](https://realalpha.app/s/sequen-is-prioritizing-ranking-models-over-representations/)
  The TWIML AI Podcast · Oct 15, 2026 · 3 min
  > “we're very, very focused, I would say on the latter, rather than focusing on things like that we think are going to be very commoditized” — Zoe Weil · [50:42](https://realalpha.app/v/MAABmDB51LY/?t=3042)

## The episode

- [Optimizing AI Recommendations for Revenue with Sequen Founder Zoe Weil](https://realalpha.app/v/MAABmDB51LY/) · The TWIML AI Podcast · Oct 15, 2026