# Will AI replace Google search?

Markdown copy of https://realalpha.app/q/will-ai-replace-google-search/ on Real Alpha, the best minutes from long interviews with the people building AI. Cite and link the page, not this copy.

[All questions](https://realalpha.app/q/)

Question

2 of the 4 people who answered it say Google holds on, one says they coexist and one says AI replaces search.

From the long interviews we cut, June 2025 to August 2026. Each person counts once, by their newest answer. 5 moments, updated Nov 8, 2026.

Gil Luria said on The Real Eisman Playbook (Jul 27, 2026) that search is growing faster because AI helps sell more ads. Sundar Pichai said on Decoder (May 26, 2026) that people are turning to a wider range of information sources, while Google still aims to connect them with websites.

## Where they stand

- AI replaces search 1
  - Philippe Laffont
- They coexist 1
  - Sundar Pichai ×2
- Google holds on 2
  - Ed Zitron
  - Gil Luria

## Cite this count

Of the 4 people who answered "Will AI replace Google search?" in the long interviews Real Alpha cut from June 2025 to August 2026, 2 say Google holds on, one says they coexist and one says AI replaces search (Real Alpha, Nov 8, 2026, https://realalpha.app/q/will-ai-replace-google-search/).

[Every answer as CSV](https://realalpha.app/questions.csv)

Who said it, which side, the show, the date and the link to the moment, for every big question. Free to reuse with credit (CC BY 4.0).

## Google holds on 2 moments

1. The Diary Of A CEO · Aug 27, 2026 · 6 min
   **[Ed links Google's search decline to pressure for more queries](https://realalpha.app/s/ed-links-googles-search-decline-to-pressure-for-more-queries/)**
   > “Google stripped back a lot of the suppression of spammy sites so that people would be on Google more.”
   [Ed Zitron](https://realalpha.app/people/ed-zitron/) Founder & CEO, EZPR [54:10](https://realalpha.app/v/Lf5oqGOCRCM/#t=3250)
2. The Real Eisman Playbook · Jul 27, 2026 · 4 min
   **[Google has turned AI from a search threat into a growth driver](https://realalpha.app/s/google-has-turned-ai-from-a-search-threat-into-a-growth/)**
   > “So this whole notion that search is dying, instead of it dying, it accelerated. Why? Because they're using AI to sell us more ads for more money.”
   [Gil Luria](https://realalpha.app/people/gil-luria/) [21:35](https://realalpha.app/v/SWEzkOMe4tY/#t=1295)

## They coexist 2 moments

1. Decoder · May 26, 2026 · 5 min
   **[Publishers are adapting as search traffic and user behavior shift](https://realalpha.app/s/publishers-are-adapting-as-search-traffic-and-user-behavior/)**
   > “Bounce clicks are going down. And so those are all dynamics. And people are going to a wider array of information.”
   [Sundar Pichai](https://realalpha.app/builders/sundar-pichai/) CEO, Google [36:59](https://realalpha.app/v/ANV3tE5ywv0/#t=2219)
2. Lex Fridman Podcast · Jun 5, 2025 · 7 min
   **[AI Mode will add context without abandoning links or ads](https://realalpha.app/s/ai-mode-will-add-context-without-abandoning-links-or-ads/)**
   > “ads are the reason we've always taken ads seriously is we view ads as commercial information, but it's still information.”
   [Sundar Pichai](https://realalpha.app/builders/sundar-pichai/) CEO, Google and Alphabet [1:07:57](https://realalpha.app/v/9V6tWC4CdFQ/#t=4077)

## AI replaces search 1 moment

1. BG2 · Jun 20, 2025 · 4 min
   **[ChatGPT subscribers cut their Google page views by 8 to 11%](https://realalpha.app/s/chatgpt-subscribers-cut-their-google-page-views-by-8-to-11/)**
   > “data is useless unless you can join data sets that don't speak to each other that is the unlock”
   [Philippe Laffont](https://realalpha.app/people/philippe-laffont/) Founder & portfolio manager, Coatue [18:55](https://realalpha.app/v/4JA7n0wTChw/#t=1135)

Each moment is a few minutes of a long interview, cut by Real Alpha and filed under how it answers by a model that read its claim and quote. Each person counts once, on the side of their newest answer, so a side can have more moments than people. Open a moment for its full transcript. Last moment added Nov 8, 2026.