# Customers are asking for enterprise-wide agent pricing

Markdown copy of https://realalpha.app/s/customers-are-asking-for-enterprise-wide-agent-pricing/ on Real Alpha, the best minutes from long interviews with the people building AI. Cite and link the page, not this copy.

- Speaker: [Marc Benioff](https://realalpha.app/builders/marc-benioff/) · Marc Benioff is cofounder and CEO of Salesforce. · Founded Salesforce in 1999, pioneering cloud computing and building one of the world's leading enterprise software companies.
- Host: [Logan Bartlett](https://realalpha.app/people/logan-bartlett/) · Software Investor, Redpoint Ventures · Backs enterprise software companies like Ramp, Cribl, Cyera and Legora.
- Show: The Logan Bartlett Show
- Episode: [Marc Benioff Predicts Half of Conversations Will be With AI Agents Next Year](https://realalpha.app/v/0RkNkGihrvc/), Aug 29, 2025
- Moment: 19:35 to 22:49 of the episode (3 min), playing on https://realalpha.app/s/customers-are-asking-for-enterprise-wide-agent-pricing/; the episode from there: https://realalpha.app/v/0RkNkGihrvc/?t=1175

## Quote

> “customers want kind of the ability to buy all of it is **one big package** way more aggressively than I realized”
> — [Marc Benioff](https://realalpha.app/builders/marc-benioff/) at [20:41](https://realalpha.app/v/0RkNkGihrvc/?t=1241) · The Logan Bartlett Show

## Takeaways

1. Salesforce uses both per-seat and consumption pricing today.
2. Conversation pricing could use conversation counts or flex credits.
3. Customers are asking to buy agents as one company-wide package.

## About this segment

Marc Benioff says customers want more than seat or usage pricing: they want a single agentic enterprise agreement. He outlines the pricing models Salesforce is considering.

From “Marc Benioff Predicts Half of Conversations Will be With AI Agents Next Year”, Aug 29, 2025. [Watch the full episode](https://realalpha.app/v/0RkNkGihrvc/)

## Transcript

From the transcript The Logan Bartlett Show publishes with the episode.

[19:42](https://realalpha.app/v/0RkNkGihrvc/?t=1182) is like the the per seat pricing which you guys were a pioneer in and then the shift the more agentic pricing I guess any updated observations thoughts perspectives on like what's going to be maybe cannibalistic as you don't need as many seats to do it but might increase overall dollars that a customer spends how do you think about that now with a little bit more data I've been on the road for two months with customers and so I'm just back now in my office so you know my view of that really continues to evolve which is of course we had per seat pricing we've always had consumption pricing also which is like we saw in our commerce cloud or even on email or our data cloud is consumption pricing per seat pricing is like the sales cloud the service cloud slack even see per seat pricing like on chat GPT the you mentioned or you know these kinds of products

[20:35](https://realalpha.app/v/0RkNkGihrvc/?t=1235) um so per seat pricing consumption pricing and then conversational pricing or this kind of idea that maybe you have a certain amount of conversations or certain kind of flex credits and one more category which is customers want kind of the ability to buy all of it is one big package way more aggressively than I realized they want kind of a complete uh agentic enterprise license agreement every company is really on a path to become an agentic enterprise I've articulated us as customer zero like I gave you the story now of service and sales or what I'm doing in Slack where I have a dozen agents and I'm renewing customers you know nine months ago I had no agents deployed in my company when we talked before you know now I have lots of agents and I think every company is going when they see what we've done and when you get to dream force and see my keynote I'm going to have

[21:26](https://realalpha.app/v/0RkNkGihrvc/?t=1286) a 12 fortune 100 companies there you know all showing you how to build an agentic enterprise different shapes and sizes different ways to do it ranging from visor to FedEx to OpenAI and thropic they're all going to be a dream force really showing customers how to do that that's October you know uh 14 through 16th in San Francisco and I think that will be a very critical thing that I don't just articulate hey here's our great new product here's like I said the new ITSM product or this new product or that new product but here is customers being successful becoming agentic enterprises last year we're just talking about agent force you know we've talked about that here's agent force you can deploy this go now we're saying no actually this is a huge enterprise transformation for you and in every category we're going to transform that function and we've

[22:17](https://realalpha.app/v/0RkNkGihrvc/?t=1337) had to rebuild every single one of our products to not only be the application layer where you're creating reading updating to leaving the data but also working hard hand in hand with the agents as well and that is I think really exciting I think for a lot of customers they haven't been able to see it yet and they want to see what other customers are doing and how to make it work and how to deploy it and that I think will be you know probably my greatest pleasure dream forces to see