# Daily posting helps creators build durable income

Markdown copy of https://realalpha.app/s/daily-posting-helps-creators-build-durable-income/ on Real Alpha, the best minutes from long interviews with the people building AI. Cite and link the page, not this copy.

- Speaker: [Lucy Guo](https://realalpha.app/people/lucy-guo/) · Lucy Guo is founder of Passes. · Founded Passes, a creator monetization platform, and co-founded Scale AI, the data-labeling company.
- Host: [Molly O'Shea](https://realalpha.app/people/molly-oshea/) · Founder, Sourcery · Ex-Upfront Ventures investor; has interviewed Alex Karp and Palmer Luckey.
- Show: Sourcery
- Episode: [How Lucy Guo Is Building A Creator Empire with Shaq, Kygo & Olivia Dunne | Passes](https://realalpha.app/v/F54fcJFz_7M/), Dec 13, 2024
- Moment: 6:09 to 8:57 of the episode (3 min), playing on https://realalpha.app/s/daily-posting-helps-creators-build-durable-income/; the episode from there: https://realalpha.app/v/F54fcJFz_7M/?t=369

## Quote

> “if you're posting **one reel a day** or one TikTok a day, you really only need like one hit, for example, to suddenly go viral.”
> — [Lucy Guo](https://realalpha.app/people/lucy-guo/) at [6:41](https://realalpha.app/v/F54fcJFz_7M/?t=401) · Sourcery

## Takeaways

1. Post daily on Reels or TikTok to improve your odds of discovery.
2. One viral post can bring in followers who become paying superfans.
3. Consistent content helps offset churn among existing subscribers.

## About this segment

Lucy Guo explains how daily posts on discovery platforms bring in new followers who can become paying superfans. Passes also predicts earnings and gives creators hands-on content support.

From “How Lucy Guo Is Building A Creator Empire with Shaq, Kygo & Olivia Dunne | Passes”, Dec 13, 2024. [Watch the full episode](https://realalpha.app/v/F54fcJFz_7M/)

## Transcript

Transcribed by machine (Whisper) from the episode’s audio, so a word may be off here and there.

[6:18](https://realalpha.app/v/F54fcJFz_7M/?t=378) you're helping out creators from like all ends of the spectrum. So what does it take to make it to the 1%? And how are you helping emerging creators get to that place? Yeah. So I think that content is king in this when it comes to making it to the top 1%, both on passes and on outside platforms. If you look at like the creators that are doing the best, they're typically posting every single day on passes, but also every single day on Instagram reels and TikTok. I would say that Instagram reels and TikTok are probably the best for discovery. So if you're posting one reel a day or one TikTok a day, you really only need like one hit, for example, to suddenly go viral. And then you gain a bunch of new followers, which a percentage will convert into super fans. And then you can monetize off them with passes. I would say like we actually try to predict creator earnings

[7:07](https://realalpha.app/v/F54fcJFz_7M/?t=427) based off of like how much they're putting out on Instagram reels and TikTok. And we weigh that more because we know that they're constantly gaining new subscribers, which means that even if their old subscribers churn, it's not as big of a deal. And we see that the creators that are putting out daily content are actually making more month over month versus if you're not someone that posts content, like you might get a wave of subscribers at first, but you know, they churn and then that sucks right yeah are you able to share how much some of your top creators are making yeah we have creators make um close to half a mil a month wow half a mil a month okay and what is the typical range um i mean like we have creators i would say that creators that make five thousand dollars a month or more um we typically have like a hundred percent retention on uh but the range really just

[7:55](https://realalpha.app/v/F54fcJFz_7M/?t=475) depends on um how much content they're putting out how many existing subscribers they have topic. We really help creators. We have a success team that helps them organize photo shoots. We have an in-house photographer, videographer to be able to just shoot creators whenever they want. We have a green room inside the office. Whenever creators want to get more content, they can just come in here and do it, which makes it super seamless, which is nice because a lot of times creators just don't shoot more content because of the logistics. Our creator success team tells our creators like hey these are like the trends happening right now you guys should create instagram reels and tiktoks around these trends uh which is again helpful because oftentimes a creator like especially a new creator won't really know what the current trends are or like the

[8:40](https://realalpha.app/v/F54fcJFz_7M/?t=520) trending songs that they should be adding onto their videos etc so we also help them grow their outside platform so they end up doing better on passes would you say that other platforms give