# Focusing on three use cases helped Legora double revenue

Markdown copy of https://realalpha.app/s/focusing-on-three-use-cases-helped-legora-double-revenue/ on Real Alpha, the best minutes from long interviews with the people building AI. Cite and link the page, not this copy.

- Speaker: [Max Junestrand](https://realalpha.app/builders/max-junestrand/) · Max Junestrand is cofounder and CEO of Legora. · Co-founded and leads Legora, an AI workspace for lawyers, after stints at McKinsey and Ericsson.
- Host: [Jack Altman](https://realalpha.app/people/jack-altman/) · General partner, Benchmark · Co-founded Lattice and ran it until 2023, then started his fund, Alt Capital.
- Show: Uncapped
- Episode: [Building an AI-Native Software Company With Legora CEO Max Junestrand | Ep. 44](https://realalpha.app/v/DdHl7dXVt-w/), Mar 12, 2026
- Moment: 14:01 to 17:34 of the episode (4 min), playing on https://realalpha.app/s/focusing-on-three-use-cases-helped-legora-double-revenue/; the episode from there: https://realalpha.app/v/DdHl7dXVt-w/?t=841

## Quote

> “So we went from like 1.5 to 4. We're like, oh, this is like ripping and it's **flying off the shelves**.”
> — [Max Junestrand](https://realalpha.app/builders/max-junestrand/) at [16:51](https://realalpha.app/v/DdHl7dXVt-w/?t=1011) · Uncapped

## Takeaways

1. They chose tabular extraction and deep Word and Outlook integration.
2. They focused on doing three things better than anyone else.
3. Revenue doubled in each of two consecutive quarters.

## About this segment

Max Junestrand explains why Legora narrowed its launch to three use cases instead of chasing 15. The focus helped revenue grow from $1.5 million to $4 million, then $8 million.

From “Building an AI-Native Software Company With Legora CEO Max Junestrand | Ep. 44”, Mar 12, 2026. [Watch the full episode](https://realalpha.app/v/DdHl7dXVt-w/)

## Transcript

Transcribed by machine (Whisper) from the episode’s audio, so a word may be off here and there.

[14:13](https://realalpha.app/v/DdHl7dXVt-w/?t=853) basically you know the seed round you did with us was in March of 2024 the product went to GA October 1st 2024 yeah and you called me early September 2024 and said you need to come to Sweden because all of us need to sit in a room and just talk about where we are and what we need to do to get this thing out in a month and you know we came and we sat the whole literally the whole company which wasn't that big back then it was only 10 people yeah and so it was like the whole company the founders chicken wings and beer yeah and we and peanuts actually those are the three things served and there was a very open dialogue of like how do we get this thing out in 30 days because at that point because you were essentially you know weren't facing the market test you were building there were 10 000 things you could build and that the sort of like outcome of that discussion

[15:07](https://realalpha.app/v/DdHl7dXVt-w/?t=907) was that we're only going to focus on three use cases. Yeah, that's right. So talk about like, well, one, you know, you calling me to tell me to come to Sweden to have that discussion. And you actually showing up. Yeah, I did show up. Reflecting on it, that was one of the most important things that you did in the company and the founders that in the company was at that moment, say we have 30 days to go.

[15:31](https://realalpha.app/v/DdHl7dXVt-w/?t=931) We're just going to sprint at these three things, not the 15 things that we could do. Yeah. Yeah. So I think there was this feeling of like, you got these LLMs, they're so powerful. We learn about all these use cases in the firms and with the clients that we work with. Let's go solve all of them. Like wrong decision. Like you can't solve 15 things at the same time. And so we had to kill a few darlings and we had to like really double down on the stuff that we thought was going to work.

[16:00](https://realalpha.app/v/DdHl7dXVt-w/?t=960) We looked at on the market and we basically saw a few things that were really working like as a paradigm for LLMs in legal. One of them was this big sort of tabular extraction. Another one was embedding it deeply into Word and Outlook. So basically having Legora be accessible wherever the lawyer is already working. And we were still called Leia back then. Like this was very early. We took the entire company. We had like a town hall. And I remember showing some numbers where a particular company that just had one of these features were doing more revenue than us. We were doing like 1.5 million at the time. That felt very painful because we thought that we had a better suite, but we didn't have as much revenue because we were based in Sweden and we were sort of mostly selling to still European firms at the time. So we just said, let's do

[16:47](https://realalpha.app/v/DdHl7dXVt-w/?t=1007) these three things. Let's do them better than anyone else. And it's going to be worth to buy our suite over anybody else's. And so I wrote this very short product manifesto, send it out to the entire company and we sort of rallied the troops. I think it was off the back of that that we had our first quarter where we doubled revenue. So we went from like 1.5 to 4. We're like, oh, this is like ripping and it's flying off the shelves.

[17:10](https://realalpha.app/v/DdHl7dXVt-w/?t=1030) And then in Q1, we had another quarter where we doubled, where we went from like 4 to 8. Like, whoa, okay, now we're talking. And if it came time to launch in the US, we hired Patrick and Evan who joined from a competitor