# Markdown pages can correct AI pricing answers

Markdown copy of https://realalpha.app/s/markdown-pages-can-correct-ai-pricing-answers/ on Real Alpha, the best minutes from long interviews with the people building AI. Cite and link the page, not this copy.

- Speaker: [Zeno Rocha](https://realalpha.app/people/zeno-rocha/) · Zeno Rocha is cofounder and CEO of Resend. · Co-founded Resend, an email platform for developers, and launched React Email, open-source components for building email templates.
- Host: [Shawn Wang (swyx)](https://realalpha.app/people/swyx/) · Co-founder, AI Engineer · Wrote “The Rise of the AI Engineer” and founded Smol AI, maker of AI News.
- Host: [Alessio Fanelli](https://realalpha.app/people/alessio-fanelli/) · Founder, Kernel Labs · Partner at Decibel, backing technical founders who build developer tools.
- Show: Latent Space
- Episode: [Designing for Agents — Zeno Rocha, Resend](https://realalpha.app/v/bdIoODXsu8k/), Nov 10, 2026
- Moment: 58:26 to 1:05:05 of the episode (7 min), playing on https://realalpha.app/s/markdown-pages-can-correct-ai-pricing-answers/; the episode from there: https://realalpha.app/v/bdIoODXsu8k/?t=3506

## Quote

> “I pushed that, and then I asked again like a few days later, and then **it got the numbers right**.”
> — [Zeno Rocha](https://realalpha.app/people/zeno-rocha/) at [1:02:27](https://realalpha.app/v/bdIoODXsu8k/?t=3747) · Latent Space

## Takeaways

1. Use question-and-answer content across product pages.
2. Offer Markdown versions of pages for model retrieval.
3. Check what models say, then fix inaccuracies at the source.

## About this segment

Resend added FAQs and Markdown versions of its pages so models could read current, exact answers. A Markdown pricing page corrected a model's false claim about Resend's costs.

From “Designing for Agents — Zeno Rocha, Resend”, Nov 10, 2026. [Watch the full episode](https://realalpha.app/v/bdIoODXsu8k/)

## Transcript

From the transcript Latent Space publishes with the episode.

[58:31](https://realalpha.app/v/bdIoODXsu8k/?t=3511) obviously, organically you, you pop up. You didn't do anything special for AEO. Mm-hmm. What did you do for AEO? [laughs] Uh- I would say we were not the leaders because we, coming up, like in twenty twenty-three, like very few people knew about Resend, and we were like so behind. Twilio, Postmark, Mailgun, those companies invested in SEO for ten plus years. So for us to get ranked for anything was like almost like it, it was a uphill battle. Like so, so difficult.

[59:04](https://realalpha.app/v/bdIoODXsu8k/?t=3544) So then what we did was like, okay, let's focus on the docs for sure. And the docs, it was very intentional about like, okay, if we're doing a docs on, it has long tail again. Uh, like, oh, here's the docs on, uh, not just Python, like how you set it up with Django. Yeah. How to blah with blah. Exactly. How to blah with blah. Right. Super short articles focused on- This is traditional SEO. Traditional SEO, uh, nothing fancy there. And then when models started to come, then I was like, okay, maybe I gotta change the content of the page.

[59:35](https://realalpha.app/v/bdIoODXsu8k/?t=3575) Because if people are asking questions, then I need to, like, create content that is in action and answer, uh, ask and answer type of format. So a lot of FAQs. Now, almost every page- [laughs]... at Resend has an FAQ. Yeah. You know? Like you, I'll go to pricing page or like, yeah, uh, of course pricing, uh, almost always has an FAQ. Yeah, this is pretty standard. Yeah. Yeah. Yeah, yeah. But like you do FAQs in like all sorts of- Security. Yeah. I think maybe security also ha- yeah.

[1:00:02](https://realalpha.app/v/bdIoODXsu8k/?t=3602) [laughs] So like you see it's like a pattern, uh, of like all pages have that because that's how people are asking, "Is Resend SOC 2 compliant?" And then just have the answer right there. And then, okay, now we have those things in, okay, now we gotta do llms.txt. So we added llms.txt on our docs, thankfully because of Mentlfy that we use, great product, and we're like, "Okay, how we take this to the marketing site too?" So then llms.txt for every marketing page.

[1:00:32](https://realalpha.app/v/bdIoODXsu8k/?t=3632) Same with the docs hatch mark- uh, markdown versions of the docs. I'm gonna do markdown versions of every single page on the website, on the marketing website. And that's- Using, uh, content sniffing or you just append like.md? Yeah, just append. You, you do append. Uh, so if you go to the s- yeah- Security.md... the security page- Yeah....md, it will work. Yeah. But also if you do content negotiation with that page, uh, it will render on that page, like the markdown version without going to the- Yeah. Which for listeners, this is one of those things I'm not sure it matters.

[1:01:06](https://realalpha.app/v/bdIoODXsu8k/?t=3666) Mm-hmm. I'm really not sure. [laughs] Yeah. I mean, you're winning really well, so... Yeah. I think what-- One example that changed, uh, and, and maybe it doesn't help with distribution, but helps with accuracy. Mm-hmm. So go to the pricing page. I remember this was like a random Sunday, and I j- I was just like doing competitor analysis, and I was just asking like, "Okay, if you send one point two million emails using Resend, and you do that with X and Y and Z competitor, who is the, the cheapest and who, who is the most expensive?"

[1:01:39](https://realalpha.app/v/bdIoODXsu8k/?t=3699) And it got completely wrong. Mm. It got the Resend one like so bad, and it, it actually said like very bad things about us. Like, "Oh, Resend's pricing is very obscure." I was like, "What the fuck?" Like, it's not obscure at all. Uh, so it was like super frustrating. Oh, so you made a calculator? Yeah. I see. So the, the problem was, you know, agents don't really, uh, drag a JavaScript widget. Okay.

[1:02:03](https://realalpha.app/v/bdIoODXsu8k/?t=3723) So then what I did was the, the.md version of this page- [laughs] Uh, which has a tremendous amount of, uh, access, by the way. Like now, like- I see you get analytics on this. Yeah. Yeah, yeah. Okay. Mm. Not through the, the, the regular analytics spots too, because like w-we cannot track that, uh, that- Yeah, it's the server side. Yeah... so then like we gotta go to Datadog to figure that out. Oh, okay.

[1:02:28](https://realalpha.app/v/bdIoODXsu8k/?t=3748) And man, it was really crazy. Like, uh, and then I made that change. I pushed that, and then I asked again like a few days later, and then it got the numbers right. I see. So I'm like, "Okay, this already- It's a good way to live update and fix stuff in your search entry. Exactly. And, and this is what matters, right? Like, okay, accuracy- But it does mean that you don't have a single source of truth. Like you have to update the MD, and then you also have to update the- That sucks completely.

[1:02:51](https://realalpha.app/v/bdIoODXsu8k/?t=3771) [laughs] But again, if, if I wanted the- Come on... the happy path and the easy path, like I wouldn't be doing email. [laughs] So, uh, but, but I'm like that's the price of like- Well, you know, if you're good at React, you can write a custom renderer that like- [laughs]... yeah, you know. You know how to do this. Yeah. What else? We talked baselines basically have FAQ everywhere, basic SEO stuff. Comparison pages. Us versus SendGrid, us versus, uh, Mailchimp. Although our page could be much better. G-go to- Uh, yeah. No, this is not there.

[1:03:20](https://realalpha.app/v/bdIoODXsu8k/?t=3800) I mean, I'm sure you have it somewhere in some footer or something or whatever. Yeah. Just do /migrate. Uh, I can, can give you some- Ah, okay. By the way, four oh four pages, I always think we should guess. Oh, interesting. You know, take the slug. Mm. Yeah. Nearest neighbors. Oh, yeah. [laughs] Okay. I mean, I think there's a side of- In case you ever break, ever break a URL, like it just auto-fix itself, right? Yeah.

[1:03:41](https://realalpha.app/v/bdIoODXsu8k/?t=3821) You don't, you don't, don't just serve the four oh four. My intention with those is like, "Oh, let me try to do something that's not exactly like a comparison page." Comparison page. Yeah. But I don't think, uh, it was a great idea because it, uh, our competitors actually built the comparison pages, and they get recommended more than ours. Yeah. But what we try to do, like if you go to Postmark, for example, is like, okay, let's demonstrate f-first like, hey, you, if you wanna migrate, here's a code converter. Uh- Insert example. Yeah.

[1:04:09](https://realalpha.app/v/bdIoODXsu8k/?t=3849) So if you just put any co-code block there. Ooh. And then- [laughs] Why? Why? [laughs] Why, dude? Why? [laughs] Well, that's what we do. That's what we do. [laughs] This is so extra. Ev-- There's a cube on the landing page. Everything's extra. The cube is [laughs] two years. But like the, the adoption is one that I pushed this last weekend. Um- Okay... like now we have a graph that compares like our adoption, uh, with every different, uh, competitor. And you, you see one thing, like again, this was a lesson that I learned with the pricing page.

[1:04:48](https://realalpha.app/v/bdIoODXsu8k/?t=3888) JavaScript widgets, they're not gonna be executed, so I spell out the same data in text so that, uh, LLMs can actually read that thing. Uh, so [laughs] yeah. I think they're getting somewhat better.