# Muse turns personal goals into ongoing projects Markdown copy of https://realalpha.app/s/muse-turns-personal-goals-into-ongoing-projects/ on Real Alpha, the best minutes from long interviews with the people building AI. Cite and link the page, not this copy. - Speaker: [Mark Zuckerberg](https://realalpha.app/builders/mark-zuckerberg/) · Founder & CEO, Meta · Launched Facebook at Harvard with his roommates in 2004, and co-founded the Chan Zuckerberg Initiative. - Host: [Alex Heath](https://realalpha.app/people/alex-heath/) · Founder & host, Sources · Left The Verge to start Sources in 2025; it has made over $1M since, mostly from sponsors. - Show: Sources - Episode: [Mark Zuckerberg on how Meta's Muse AI agent will make people money](https://realalpha.app/v/Lx8lrn-cytc/), Sep 8, 2026 - Moment: 19:38 to 24:58 of the episode (5 min), playing on https://realalpha.app/s/muse-turns-personal-goals-into-ongoing-projects/; the episode from there: https://realalpha.app/v/Lx8lrn-cytc/?t=1178 ## Quote > “And then I tell it afterwards. I'm like, how did it go? Okay, that one was too hard. Turns out **cake pops, really difficult**.” > — [Mark Zuckerberg](https://realalpha.app/builders/mark-zuckerberg/) at [20:18](https://realalpha.app/v/Lx8lrn-cytc/?t=1218) · Sources ## Takeaways 1. Muse can plan a weekend activity and arrange its ingredients. 2. It can track permit availability for a family climbing trip. 3. Zuckerberg uses gym footage to get ongoing training feedback. ## About this segment Mark Zuckerberg shares how Muse plans baking with his daughter, finds climbing permits and gives feedback on MMA training. The examples show an agent working on personal goals beyond one-off questions. From “Mark Zuckerberg on how Meta's Muse AI agent will make people money”, Sep 8, 2026. [Watch the full episode](https://realalpha.app/v/Lx8lrn-cytc/) ## Transcript Transcribed by machine (Whisper) from the episode’s audio, so a word may be off here and there. [19:44](https://realalpha.app/v/Lx8lrn-cytc/?t=1184) It's like, what are the first things that I kind of set up my own agent to do? It's like, all right, my three-year-old daughter likes baking. I don't know anything about baking. But, like, that's, like, a fun project that we can do. So I basically ask him, I'm like, all right, set up so that every weekend, um, You know, like we have a baking project that is kind of reasonable for a three-year-old and an adult who knows nothing about baking and use Instacart or whatever to go get all the ingredients, like just figure out what makes sense and make sure everything is ready so that way like when I show up on Sunday with my daughter, we can like go make this thing. [20:25](https://realalpha.app/v/Lx8lrn-cytc/?t=1225) And then I tell it afterwards. I'm like, how did it go? Okay, that one was too hard. Turns out cake pops, really difficult. Surprisingly difficult. I don't know nothing about baking. Yeah, I didn't either. I know something now. Cake pops. Yeah, cake pops. No, no, don't start with cake pops. That's the problem. Okay. Yeah, now there's a lot of things in baking that are pretty simple. It turns out cake pops is not one of them. [20:45](https://realalpha.app/v/Lx8lrn-cytc/?t=1245) I don't know. But yeah, well, you know, what can I tell you? Okay. Thank you, Muse. Yeah, yeah, thanks. So, yeah, and it kind of like, so it kind of updates that and helps with that. You know, my older daughter has kind of gotten into climbing mountains and some of them you need permits for. So I have it basically like sit and get the permits when they become available so you can climb mountains. And that's just like pretty neat. [21:11](https://realalpha.app/v/Lx8lrn-cytc/?t=1271) OK, so then like we do that and it basically tells me it's like, all right, I was able to get a permit for this day. And I was like, all right, well, I guess I'm taking that day off from work to go climb a mountain with my daughter. So it's kind of cool. Right? So it does that, you know, but it also helps keep me healthy. It helps me with my training. I put cameras up in my MMA gym and I tell it to watch the cameras and send me feedback. And it's like, it's pretty fun. You know, it's good. It's good feedback. Sometimes, you know, it's, I mean, it's sometimes it's funny feedback. It like, it like finds me in, it's just like, it looks like you really gave up. And I was like, yeah, I did. I was really tired right there. It's like, why is Is that the thing that you're pointing out to me? [21:49](https://realalpha.app/v/Lx8lrn-cytc/?t=1309) But no, it's good. And it's funny. The coaches laugh about it because they're like, yeah, no, this is like, it's just what we do. I feel like we could tell you, but your agent's telling you. Yeah. Well, it's, yeah, that's good. I didn't think about this until hearing you talk about it, but you have people that could obviously do all of this for you, but how do you use something like a Muse Agent to really test the limits of how it can be helpful as an assistant, right? [22:14](https://realalpha.app/v/Lx8lrn-cytc/?t=1334) Yeah. Like, are you, were you pushing it, like, how have you pushed it in a way that the team is like, oh, okay, we got to fix this, or I'm sure there are many examples. I think part of what's interesting about it is that everyone just has, like, such different things that they want to do with it. So, like, in the early beta period, we handed it to a bunch of people, and, like, it's like I gave it to someone, and, like, within a day, they're, like, using it to help run their homeschool. [22:40](https://realalpha.app/v/Lx8lrn-cytc/?t=1360) And then, like, it's like, okay, wow, you just, like, started this within a day. And then, like, another person within a day, right, within 12 hours, they're like, I just planned a trip. Yeah, and it's like, it just, like, planned this whole thing for me. Yeah, I mean, someone else I know who's, like, generally pretty skeptical about technology, I gave it to her. And then she was, she didn't say anything for, like, a few days. [22:59](https://realalpha.app/v/Lx8lrn-cytc/?t=1379) Then she texted me and was like, so when you do, like, the general release, do I get to keep my Muse agent or are you going to reset it? And I was like, all right, this is good. So I think it's, like, I think this is working well. Everyone I know who's been on the beta has very high things to say about it, high praise. Yeah, but people do different things with it. Yeah, and I think we should just also say what it is more plainly for people so they understand, because I think people think of AI as like MetAI or ChatGPT. [23:25](https://realalpha.app/v/Lx8lrn-cytc/?t=1405) It's like back and forth prompting. The real unlock here, and this is happening in the industry more broadly, whether it's GrokBot, Town, Instinct. I mean, there's many products doing this, but it's adding a virtual machine behind the scenes where, like, the agent can control a computer for you and log in and do things. And that's a huge change, I think, for people who only know AI from the... And it's long-lived. [23:49](https://realalpha.app/v/Lx8lrn-cytc/?t=1429) So basically, instead of the model with, like, Meta AI or ChatGPT or Gemini or whatever you use, where you send one prompt and then it gives an answer... In this case, what you basically do is you give it projects or you give it goals and then it just works and it works 24-7 and it like doesn't stop until it's helped achieve the goals. Your team was telling me it studies overnight is what you guys call it? [24:13](https://realalpha.app/v/Lx8lrn-cytc/?t=1453) Oh yeah, it studies, it kind of consolidates its reflections into memory. It basically just works on projects and it can also suggest new projects. So, yeah, I mean, I was like, I play the computer game Civilization with one of my daughters. And I was like, hey, do you want to make like a strategy guide for her? I was like, yeah, sure. So I was like, okay, now that we have the strategy guide, do you want me to like expand the strategy guide so it can also teach historical lessons about different civilizations? [24:43](https://realalpha.app/v/Lx8lrn-cytc/?t=1483) I was like, yeah, sure, why not? So it just kind of like built a new tab and then the app that it made. And that was very cool. So it can kind of just like expand. It's proactive. Yeah. It suggests things.