# Passes sees local search as a route to psychic bookings

Markdown copy of https://realalpha.app/s/passes-sees-local-search-as-a-route-to-psychic-bookings/ on Real Alpha, the best minutes from long interviews with the people building AI. Cite and link the page, not this copy.

- Speaker: [Lucy Guo](https://realalpha.app/people/lucy-guo/) · Lucy Guo is founder of Passes. · Founded Passes, a creator monetization platform, and co-founded Scale AI, the data-labeling company.
- Host: [Molly O'Shea](https://realalpha.app/people/molly-oshea/) · Founder, Sourcery · Ex-Upfront Ventures investor; has interviewed Alex Karp and Palmer Luckey.
- Show: Sourcery
- Episode: [How Lucy Guo Is Building A Creator Empire with Shaq, Kygo & Olivia Dunne | Passes](https://realalpha.app/v/F54fcJFz_7M/), Dec 13, 2024
- Moment: 25:59 to 29:07 of the episode (3 min), playing on https://realalpha.app/s/passes-sees-local-search-as-a-route-to-psychic-bookings/; the episode from there: https://realalpha.app/v/F54fcJFz_7M/?t=1559

## Quote

> “the way people find psychics is they literally google like **psychics near me** right”
> — [Lucy Guo](https://realalpha.app/people/lucy-guo/) at [28:18](https://realalpha.app/v/F54fcJFz_7M/?t=1698) · Sourcery

## Takeaways

1. Searches like “psychics near me” could bring customers to Passes.
2. In-platform calls avoid sharing a phone number or Zoom link.
3. Guo prefers psychics who do not upsell readings.

## About this segment

Lucy Guo sees psychics as a fit for Passes because customers already search locally. In-platform calls could keep bookings anonymous and avoid the upselling she dislikes.

From “How Lucy Guo Is Building A Creator Empire with Shaq, Kygo & Olivia Dunne | Passes”, Dec 13, 2024. [Watch the full episode](https://realalpha.app/v/F54fcJFz_7M/)

## Transcript

Transcribed by machine (Whisper) from the episode’s audio, so a word may be off here and there.

[26:07](https://realalpha.app/v/F54fcJFz_7M/?t=1567) astrologers and psychics i don't even believe in astrology but still out of curiosity and for fun I do believe in psychics though. And I'm like, I think that our platform is like perfect for this sort of thing. Like we do have astrologers on the platform that make a lot of money and we do have psychics on the platform that make a lot of money. We just haven't really tapped into it yet. Oh, that's so interesting. You know, I also find myself guilty. I feel like I walk like across the street or by like psychic shops all the time or like Reiki. And I'm like, you know what? I think they're going to tell me something today. So my favorite thing is because I like walking into psychic shops because they don't have a chance to like google me they don't have my phone number they don't have my name so then anything they say uh needs to be like from their

[26:53](https://realalpha.app/v/F54fcJFz_7M/?t=1613) abilities and if it's like hyper accurate um where it's so specific to me and i've had things that are very very specific to me um to the point where it's like oh i see you just signed a bunch of contracts for a new business that you're starting um that was like like a psychic that i walked into told me that the day i like sent out um the term sheets are like the safes for like investors to wire i mean i was like that's crazy that's crazy yeah like highly intuitive yeah highly intuitive yeah that was something that's just like it doesn't apply to everyone no it doesn't yeah what they do get me on and i will be a sucker for it one day is like up charging me or selling me on like a 500 candle exactly so that's what i hate about la psychics so like psychics i think that psychics are real they give you hyper accurate readings um at least good ones right and then

[27:40](https://realalpha.app/v/F54fcJFz_7M/?t=1660) they're like oh but like you need to fix your chakras or oh but you have a bad spirit following you it'll be ten thousand dollars to fix and because they gave you this like hyper accurate reading you feel the need to spend more money but those psychics are i i think they're bad people personally um so like the psychics that i use are always ones that like don't upcharge at all because they're not trying to get more out of me.

[28:02](https://realalpha.app/v/F54fcJFz_7M/?t=1682) Yeah, I've almost made it to a demon cleansing retreat before. It makes you feel better. My friend and I, we literally did not think psychics were real. It was the first time we went to a psychic, and this was actually the day I sent out the saves to my investors. We walked out a week later having spent like 15 grand each. Okay, new market. We're going to go after this. This is great. We're both like victims of it.

[28:25](https://realalpha.app/v/F54fcJFz_7M/?t=1705) It's definitely viable. the way people find psychics is they literally google like psychics near me right like that are referrals which is perfect for a platform like passes because we could just dominate seo um for psychics in like like psychics in la right like you could dominate seo for that and like just provide a list of good psychics that you can book on a platform and have like one-on-one calls with over the platform like there's no need to share your phone number there's no need to share like a zoom etc like you're much more anonymous on our platform which is kind of cool um or yeah like we there's just so many ways to dominate and like get people to find it