# Proactive agents will make search prioritize web changes

Markdown copy of https://realalpha.app/s/proactive-agents-will-make-search-prioritize-web-changes/ on Real Alpha, the best minutes from long interviews with the people building AI. Cite and link the page, not this copy.

- Speaker: [Parag Agrawal](https://realalpha.app/builders/parag-agrawal/) · Parag Agrawal is founder and CEO of Parallel Web Systems. · Founded Parallel Web Systems, which builds agentic web search for AI agents; former Twitter CEO.
- Host: [Molly O'Shea](https://realalpha.app/people/molly-oshea/) · Founder, Sourcery · Ex-Upfront Ventures investor; has interviewed Alex Karp and Palmer Luckey.
- Show: Sourcery
- Episode: [AI Agents Could Drive 10,000x More Web Activity | Former Twitter CEO](https://realalpha.app/v/iRI6gTe1wGM/), Oct 24, 2026
- Moment: 47:25 to 50:49 of the episode (3 min), playing on https://realalpha.app/s/proactive-agents-will-make-search-prioritize-web-changes/; the episode from there: https://realalpha.app/v/iRI6gTe1wGM/?t=2845

## Quote

> “we need to be really smart at **prioritizing our compute** over everything that is changing on the web”
> — [Parag Agrawal](https://realalpha.app/builders/parag-agrawal/) at [49:39](https://realalpha.app/v/iRI6gTe1wGM/?t=2979) · Sourcery

## Takeaways

1. Agents could alert users to changes that matter and help decide what to do.
2. The web has a trillion pages, and much of what changes is junk.
3. Search must prioritize compute for actionable changes over noise.

## About this segment

Parag Agrawal expects agents to monitor the web and act on high-signal changes, shifting search from pull to push. The challenge is allocating limited compute across a trillion pages as noise grows.

From “AI Agents Could Drive 10,000x More Web Activity | Former Twitter CEO”, Oct 24, 2026. [Watch the full episode](https://realalpha.app/v/iRI6gTe1wGM/)

## Transcript

Transcribed by machine (Whisper) from the episode’s audio, so a word may be off here and there.

[47:37](https://realalpha.app/v/iRI6gTe1wGM/?t=2857) thinking about today proactive agents and always-on agents, how that changes the compute world and how that changes the web. So the question I think there to me is and we've now built a bunch of systems which some people are starting to use around this notion of a proactive web or I've been out there saying the web will go from pull to push. So far your primary, as humans, our primary way of searching the web was just us going and searching on Google. For the rare few you use Google alerts, it didn't really work. People tried to build like what Google now and a bunch of these things which would send you notification. Nothing really worked on the web in terms of being proactive I think with agents and the cost of intelligence going down it is going to work and so now if you imagine an interesting term news implicitly understanding your world and

[49:02](https://realalpha.app/v/iRI6gTe1wGM/?t=2942) your life and being able to set up essentially really really high signal high precision high recall alerts on everything that changes on the entire web to know when your agent needs to act on something on your behalf. So something changes in the world or something might be happening, what do you need to do as a result or does that change your plans or does that change your actions? How we allocate compute in that world is a problem I am currently obsessed with because the web is really large. There's a trillion pages out there. A bunch of much change is changing every day. Most of it is junk. No matter how cheap you make compute, we have not enough compute to compute everything. So now we need to be really smart at prioritizing our compute over everything that is changing on the web so that more compute can be spent

[50:03](https://realalpha.app/v/iRI6gTe1wGM/?t=3003) on things which are actually actionable rather than junk changes. The rate of change of the web is also going to dramatically increase, right? You're starting to see that, like people are publishing with agents, like you can like, the AEO, SEO business is like churning out agent-generated content on the web, which just means the rate of change on the web is increasing, which means the job of a search engine is to pull the signal from the noise as potentially more noise gets created.