# The 1,000th creator is growing faster than the top creator

Markdown copy of https://realalpha.app/s/the-1-000th-creator-is-growing-faster-than-the-top-creator/ on Real Alpha, the best minutes from long interviews with the people building AI. Cite and link the page, not this copy.

- Speaker: [David Baszucki](https://realalpha.app/people/david-baszucki/) · David Baszucki is co-founder and CEO of Roblox. · Co-founded Roblox and has led it as CEO since 2004, serving more than 100M daily users.
- Host: [David Senra](https://realalpha.app/people/david-senra/) · Host, Founders · Has read an entrepreneur's biography every week for Founders since 2016.
- Show: Founders
- Episode: [Roblox’s David Baszucki Built the Biggest Playground on Earth](https://realalpha.app/v/osuOwvEhVfQ/), Apr 26, 2026
- Moment: 1:11:29 to 1:15:57 of the episode (4 min), playing on https://realalpha.app/s/the-1-000th-creator-is-growing-faster-than-the-top-creator/; the episode from there: https://realalpha.app/v/osuOwvEhVfQ/?t=4289

## Quote

> “creator 1,000 year-on-year is consistently **growing faster** than creator number one.”
> — [David Baszucki](https://realalpha.app/people/david-baszucki/) at [1:12:53](https://realalpha.app/v/osuOwvEhVfQ/?t=4373) · Founders

## Takeaways

1. DevEx is well over $1 billion in annual creator payouts.
2. The 1,000th creator's bookings are growing faster than the top creator's.
3. Baszucki credits broader use and new verticals with a flatter curve.

## About this segment

Roblox pays creators well over $1 billion a year, and David Baszucki says the 1,000th-ranked creator is growing faster than the top one. He sees wider genres and audiences flattening the earnings curve.

From “Roblox’s David Baszucki Built the Biggest Playground on Earth”, Apr 26, 2026. [Watch the full episode](https://realalpha.app/v/osuOwvEhVfQ/)

## Transcript

Transcribed by machine (Whisper) from the episode’s audio, so a word may be off here and there.

[1:11:34](https://realalpha.app/v/osuOwvEhVfQ/?t=4294) because this is the part I'm actually most fascinated with, is the size of the businesses that people are building on the platform. I mean, Devex is well over a billion bucks a year, you know, that's the amount of raw money flowing to creators on the platform. It's really been, I'd say it's a really interesting time because in the midst of AI, throughout the game industry as a whole, there's been a lot of, you know, maybe.

[1:12:00](https://realalpha.app/v/osuOwvEhVfQ/?t=4320) legitimate concern about a lot of creative people of having AI displace what they do. The thing we've said is we believe that money flowing to creators is going to increase, not decrease. And so that's pretty good news. If that money flowing to the Roblox creative community is increasing, we should see even more opportunity for creators. We've also seen something really interesting you know top creators on roblox are making 10s and 20s and 50s of millions of dollars like these are pretty i heard some of them are making that a month uh i don't know i can't say that but i would say they say that i don't know if it's true i heard three kids in the middle of nowhere making 25 million dollars a month i won't confirm or deny but i would say like one thing when you hear that as a measure of platform health is if we look at the year-on-year

[1:12:54](https://realalpha.app/v/osuOwvEhVfQ/?t=4374) growth rate of creator one, 10, 100, and 1,000, creator 1,000 year-on-year is consistently growing faster than creator number one. Wait, say that again? The curve is even flattening more. The growth rate in bookings per year for creator number 1,000, ranked by how much they're making, they are growing faster than creator number one. How? Curve is flattening, wider use around the world, more opportunity for vertical content, more opportunity for some content for older people.

[1:13:30](https://realalpha.app/v/osuOwvEhVfQ/?t=4410) So that is a flattening of the curve, which bodes well for creator 1,000. What does the long tail look like at the very end? They're making a couple hundred bucks a month? Like, what is that? $10 a month? I think the top 1,000 is on average making a million bucks. I heard it's higher than that. I think it's like 1.3 million. Okay. And then I think as we go beyond, though, that curve, goes way out to creator 10 000 beyond where there's significant money being made out on that part of the curve do you see a world you think about how like in the last like decade and a half you know like when you ask people what they wanted to be when they grow up like the the youtuber wasn't even on there you know 15 years ago now it's like always in the top you know five or three whatever cases if you do have this perpetual motion machine you keep going

[1:14:11](https://realalpha.app/v/osuOwvEhVfQ/?t=4451) and i think once people understand the size of the business that they could build on this and they have a love for what they're doing you know you're usually only really great if you actually love it like i think being a roblox creator would could displace being a youtube creator who knows i do why do you make that noise there's because who knows what was that noise it's funny because i get these i get these short form videos in various platforms of really cool roblox creators living in like this giant studio driving these cool cars doing short form video about how cool it is to be a roblox creator i think what they're saying is if you do this there is the potential to make a great business so what do you guys do to foster like that message or foster the the size of the businesses that can be built that's pretty viral people know i think what we're trying to do

[1:15:01](https://realalpha.app/v/osuOwvEhVfQ/?t=4501) is create the tech literally like you said the technical infrastructure so more and more of them can bring their ideas to reality like um we've said publicly we want to get to 10 percent of of global gaming on the platform. I think that means taking that black and white film projector and turning it into a 4K projector in the gaming world. So, you know, we think a lot about the responsibility of building the platform for them.

[1:15:31](https://realalpha.app/v/osuOwvEhVfQ/?t=4531) So the more photorealistic that it gets, the wider the market gets. I think in many dimensions, concurrency, performance, cost, photorealism, ease of creation, AI acceleration and creation, all of those things help bring ideas to reality. But out of all of those, what is the most important you would think? I'd say it's load balanced, actually.