# The Knowledge Project Markdown copy of https://realalpha.app/shows/knowledge-project/ on Real Alpha, the best minutes from long interviews with the people building AI. Cite and link the page, not this copy. [Best AI podcasts](https://realalpha.app/best/ai-podcasts/) Research and big ideas · [No. 11 of 37 AI podcasts](https://realalpha.app/best/ai-podcasts/#knowledge-project) The Knowledge Project is a long-form conversation show on research and big ideas, hosted by Shane Parrish, with a new episode every two weeks. 13 moments cut from 5 episodes, mostly on investing in AI and AI startups. Also [No. 6 of 17 business podcasts](https://realalpha.app/best/business-podcasts/#knowledge-project). - [Shane Parrish](https://realalpha.app/hosts/) **New episodes** Every two weeks **Latest** Oct 13, 2026 **Moments cut** 13 **Episodes cut** 5 What its moments are about - Investing in AI 2 - AI startups 1 - AI agents 1 - Enterprise AI 1 - Frontier models 1 ## Best moments from The Knowledge Project From its most-watched episodes, best first. Each plays right here. 1. The Knowledge Project · Jul 7, 2026 · 4 min **[Climb out of a drawdown by making small money again](https://realalpha.app/s/climb-out-of-a-drawdown-by-making-small-money-again/)** > “the biggest source of confidence is success. So if you get in the habit of making $100, well, next we make $1,000.” The Knowledge Project [36:15](https://realalpha.app/v/JOh-9iaPcGU/?t=2175) 2. The Knowledge Project · Sep 29, 2026 · 4 min **[A venture reset is coming, so founders should hoard runway](https://realalpha.app/s/a-venture-reset-is-coming-so-founders-should-hoard-runway/)** > “There'll be some form of a blowup, a pretty high-profile one where people lose a whole bunch of money. and that will cause a reset.” The Knowledge Project [27:45](https://realalpha.app/v/Cpq8y5HpcF4/?t=1665) 3. The Knowledge Project · Sep 15, 2026 · 2 min **[Intuition matters most when the best path has no feedback](https://realalpha.app/s/intuition-matters-most-when-the-best-path-has-no-feedback/)** > “Intuition is actually the most valuable when there isn't direct feedback because very many of the most important choices that we had to make” The Knowledge Project [37:00](https://realalpha.app/v/G9P9D9hptq8/?t=2220) 4. The Knowledge Project · Aug 4, 2026 · 6 min **[Improvising on a pivot: how a messy org chart became a 15x deal](https://realalpha.app/s/improvising-on-a-pivot-how-a-messy-org-chart-became-a-15x/)** > “If you can find something that's messed up and easy to un-mess up, booyah, there's your money. There's your opportunity to make a lot of money.” The Knowledge Project [26:23](https://realalpha.app/v/pduZ-bfcKAQ/?t=1583) 5. The Knowledge Project · Oct 13, 2026 · 4 min **[Treat your day as 1,000 minutes of money](https://realalpha.app/s/treat-your-day-as-1-000-minutes-of-money/)** > “If you had a thousand dollars in your pocket and someone took out five and ran away, you wouldn't then say, Hey, here's the rest.” The Knowledge Project [13:33](https://realalpha.app/v/xr7tUPuc7xA/?t=813) 6. The Knowledge Project · Jul 7, 2026 · 4 min **[Confidence comes from four sources, and failure outweighs success](https://realalpha.app/s/confidence-comes-from-four-sources-and-failure-outweighs/)** > “the pain of failure hurts more than success feels good. So what happens is we tend to index toward our failures, right? We bring the pain of the past failures to the moment.” The Knowledge Project [42:03](https://realalpha.app/v/JOh-9iaPcGU/?t=2523) ## The best The Knowledge Project episodes Ranked as our lists rank shows: a point for each best minute we cut from it, one more when an AI builder is talking, and one more when it cleared our views bar. 1. 01 [No.1 Performance Psychologist: The Secret to High Performance and Excellence](https://realalpha.app/v/JOh-9iaPcGU/) Jul 7, 2026 · 3 moments 2. 02 [Tobi Lütke: The Skills AI Makes More Valuable](https://realalpha.app/v/G9P9D9hptq8/) Sep 15, 2026 · 3 moments 3. 03 [The Business Lessons That Made Him Billions](https://realalpha.app/v/pduZ-bfcKAQ/) Aug 4, 2026 · 3 moments 4. 04 [Ryan Serhant: The Sales Habits That Closed $1 Billion in a Year](https://realalpha.app/v/xr7tUPuc7xA/) Oct 13, 2026 · 3 moments 5. 05 [Bill Ackman: People are Going to Lose a Lot of Money](https://realalpha.app/v/Cpq8y5HpcF4/) Sep 29, 2026 · 1 moment ## The 5 guests we’ve cut - [Ryan Serhant](https://realalpha.app/people/ryan-serhant/) Founder & CEO, Serhant 3 moments - [Tobi Lütke](https://realalpha.app/people/tobi-lutke/) Co-founder & CEO, Shopify 3 moments - [Brad Jacobs](https://realalpha.app/people/brad-jacobs/) Chairman & CEO, QXO 3 moments - [Gio Valiante](https://realalpha.app/people/gio-valiante/) Performance psychologist 3 moments - [Bill Ackman](https://realalpha.app/people/bill-ackman/) Founder & CEO, Pershing Square Capital Management 1 moment ## Recent episodes - The Knowledge Project **[Ryan Serhant: The Sales Habits That Closed $1 Billion in a Year](https://realalpha.app/v/xr7tUPuc7xA/)** Ryan Serhant · Founder, SERHANT. [12:25](https://realalpha.app/v/xr7tUPuc7xA/?t=745) of 55:33 · Oct 13 - The Knowledge Project **[Bill Ackman: People are Going to Lose a Lot of Money](https://realalpha.app/v/Cpq8y5HpcF4/)** Bill Ackman · Founder & CEO, Pershing Square Capital Management [24:37](https://realalpha.app/v/Cpq8y5HpcF4/?t=1477) of 1:17:27 · Sep 29 - The Knowledge Project **[Tobi Lütke: The Skills AI Makes More Valuable](https://realalpha.app/v/G9P9D9hptq8/)** Tobi Lütke · Founder & CEO, Shopify [36:35](https://realalpha.app/v/G9P9D9hptq8/?t=2195) of 1:04:49 · Sep 15 - The Knowledge Project **[The Business Lessons That Made Him Billions](https://realalpha.app/v/pduZ-bfcKAQ/)** Brad Jacobs · QXO [23:06](https://realalpha.app/v/pduZ-bfcKAQ/?t=1386) of 1:39:17 · Aug 4 - The Knowledge Project **[No.1 Performance Psychologist: The Secret to High Performance and Excellence](https://realalpha.app/v/JOh-9iaPcGU/)** Gio Valiante · Performance Psychologist [33:59](https://realalpha.app/v/JOh-9iaPcGU/?t=2039) of 1:08:17 · Jul 7 ## Host this show? Add the badge to your site. It links to this page, where people can watch the best moments we cut from your episodes. It fits your site or your show notes. [PNG](https://realalpha.app/badge/featured.png) Something wrong on this page? [Tell us and we'll fix it](https://realalpha.app/submit/?page=%2Fshows%2Fknowledge-project%2F#send)