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Decoder · 3 min · May 27, 2025
Google says individual pressure will not change search rankings
Sundar Pichai says no individual can alter rankings, while broad feedback can prompt systematic changes. On Chrome, he points to Google's investment in the browser and Chromium.
Sundar Pichai is CEO of Google and Alphabet.
Helped build Google Toolbar and Chrome, then led Google from 2015 and Alphabet from 2019.

Nilay Patel, Host · Editor-in-chief, The Verge
Helped start The Verge in 2011 and has hosted Decoder since 2020.
About this segment
Sundar Pichai says no individual can alter rankings, while broad feedback can prompt systematic changes. On Chrome, he points to Google's investment in the browser and Chromium.
From “Google CEO Sundar Pichai on the future of search, AI agents, and selling Chrome”, May 27, 2025. Watch the full episode
Thanks. We'll look at and fix what's off.
“The way we do ranking is sacrosanct to us. You know, we've done it over 25 years.”
Sundar Pichaiat 36:29 · Decoder36:29Takeaways
- Google says it does not change rankings for individual cases.
- Broad feedback can lead to systematic changes.
- Pichai cites Chrome's R&D, security work and open-source Chromium.
In this episode
Full episode- 7:36Google invests before it can see the next big business2:51
- 28:48Agents will force businesses to choose how they participate5:54
- 21:08Google says AI search will keep sending traffic to the webPro pick 6:15
- 4:10AI could let far more people create software and media3:48
- 10:41Google expects smart glasses to reach developers before mass adoption2:10
34:19Google says individual pressure will not change search rankings2:57
- 38:40Pichai sees robotics as the next major AI platform shift2:23Up next
Transcript
Transcribed by machine (Whisper) from the episode’s audio, so a word may be off here and there.
- 34:32
The government would like you to sell Chrome. Can you do all the things you want to do if you're made to sell Chrome? you know we are in a legal process you know i look at having directly been involved in building chrome i think there are very few companies which would have approved you know we we not only improved our product we improved like the state of the web by building chrome we open sourced it we provided us chromium everyone else access to the browser. So I think the amount of R&D, the amount of innovation we put into it, the investments in security, et cetera, we do. So I think- But if you're made to sell it, can you do all the things that you want to do?
- 35:09
I don't think that's the scenario we are looking at, but stepping back as a company, look, I think as a company, I think of ourselves as a deeply foundational technology company, which then translates it into products that touch billions of people. And so we do it across many, many things. And so, of course, I think, look, as a company, we are going to continue investing and doing our best to innovate and build a successful business in all scenarios.
- 35:35
So that's how I would answer it. The Trump administration is extremely transactional, I would say. You know, the tech industry has a new relationship with Trump in a second term. You were at the inauguration. Have you had conversations about what a settlement might look like and what the Trump administration might demand to make these problems go away? No, like, obviously, we've engaged with the DOJ, or like we do over the years on in the context of all the cases we have. So that's, you know, that's how we normally do these conversations. Trump has very publicly said he doesn't like his search ranking, and he wants it changed in some way. Would you ever adjust the search ranking for Donald Trump? No, like, you know, we have, I mean, I can't, today, the way Google search works is I cannot, no person Google
- 36:18
who can influence the ranking algorithm individually. AI mode is different, right? We've seen system prompts adjusted in very chaotic ways from some of your competitors. Is that something that you would be open to in a world where you're serving the full answer? Would you adjust the AI mode responses in response to political pressure? No. Because we've seen, certainly in Grok and others, that system prompts change the answers in dramatic ways.
- 36:42
The way we do ranking is sacrosanct to us. You know, we've done it over 25 years. We make a lot of ranking signals we take into account and stuff. And if there's broad feedback from people that something isn't working, right, we will look at it systematically and try and make changes. But, you know, we don't look at individual cases and ever change ranking.