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Sourcery · 4 min · Nov 3, 2026

Hollywood adoption is slower than the AI debate suggests

The founders say AI has had little labor impact in Hollywood so far, with lawyers and model quality slowing adoption.

The episode’s best minutes

Full episode
  1. 4:33Higher video prices are revealing deeper professional demandPro pick 5 min
  2. 13:22fal pivoted from Python infrastructure to image models5 min
  3. 48:49Hollywood adoption is slower than the AI debate suggestsPro pick 4 min
  4. 5 more moments in the full episode
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“So far, I would say I had zero impact on anything in Hollywood.”
Gorkem Yurtsevenat 49:12 · Sourcery
49:12

Takeaways Pro pick

  1. Hollywood’s AI impact on labor remains limited so far.
  2. Legal approval, as well as model quality, affects adoption.
  3. They estimate AI makes their software team 3–4x faster.

About this segment

The founders say AI has had little labor impact in Hollywood so far, with lawyers and model quality slowing adoption. They point to growing use in ads and a 3–4x boost to their own engineering pace as evidence of practical value.

Gorkem Yurtseven

Co-Founder & CTO, fal

Co-founded fal and spent years optimizing its inference engine for generative media models.

  • Molly O'Shea, Host · Founder, Sourcery

    Ex-Upfront Ventures investor; has interviewed Alex Karp and Palmer Luckey.

From “Inside fal’s $1.65B Series E & F Led by Sequoia & Bessemer”, Nov 3, 2026. Watch the full episode

Answers “Is AI paying off for companies?” See all 44 answers

Transcript

Transcribed by machine (Whisper) from the episode’s audio, so a word may be off here and there.

  1. 49:02

    asking right now i would not exactly that but if you if you listen to like any hollywood podcaster or look at the news about Hollywood, they always have this angle of AI is going to kill Hollywood. And we are like really in this business, like we talk to these people all the time. So far, I would say I had zero impact on anything in Hollywood. It's just like people are projecting to the future a little bit.

  2. 49:34

    The business we get from Hollywood has been increasing in the last six months. I think it reached to a meaningful percentage of our revenue, but I would say it had zero impact on the labor. It barely made any content that's worthwhile in Hollywood. It's going to happen. There are signs of it, but we've been talking about it for four years, and it's always been fear-mongering and nothing real. I think that's the thing that people don't realize from a distance.

  3. 50:02

    Yeah, most of L.A., like, that's where this is happening. it's really regulatory and what they're doing there with different laws exactly it really has nothing and that's been the reason the adoption has been slow because it's it's not only uh the the quality of the models the the lawyers of the companies need to be okay with it as well but finally slowly we are seeing that everyone is is going full force at it what do you think people should be asking what are what's what's going on out there i think people are asking everything they're asking too much they're asking too much um yeah i don't know there is there's a lot of skepticism i think about use cases again like just speaking more broadly about ai right there's this certain skepticism about um oh like all of this capex investment where is that gonna

  4. 50:54

    go and like you know like is ai actually useful but i think like i'm more on the optimistic side i don't think a lot of the people who are making these claims i don't think they they really actually understand like what's going on how like ai is actually being used at companies and and you know i think gen media is still like still very early if anything like it's just starting it's just like gonna i think ads we're starting to see it hollywood social whatever we're starting to see it um i think there's there's real value like we were just estimating like how much faster we're going like our um software engineering team is moving and i estimated somewhere between like three to four x like we would we would need pre-ai we would literally need like four times the people to go at the same speed so and we're definitely paying less than

  5. 51:49

    that yeah right so there's clear roi for us uh so so yeah i think i think if you If you really go deep into the ROI for the companies who are using AI, if you really go deep and actually try to measure it, not read it from a bunch of reports or non-technical people, I think you'll see a different picture. So, yeah, I'm very in favor, like very long compute, as they say. Like we talk about it, every big company is going to be a compute company.

  6. 52:25

    Just the storefront is going to be different. Our storefront is unique and interesting. Like no one else has a storefront similar to us. Some has coding agents. If you go to a NeoCloud, there is no storefront. If you go to Databricks, whatever, it's about like data. everyone has a different story and different way to talk about it but behind the scenes it's who's running the most compute that's that that brings the revenue and yeah we have a unique interesting storefront and it keeps growing yeah and there's not enough of it like all the numbers you hear you know like 200 billion in you know capex or whatever like a lot of that stuff is