Product quality and real reviews can guide AI recommendations

Transcript

Transcribed by machine (Whisper) from the episode’s audio, so a word may be off here and there.

1. 10:42

   directly so it's going to do a lot of these like multi-step things what's going to happen to businesses who survive on paid ads is it going to skip paid ads or how is it going to research information about what product to buy so you can instruct your comment assistant to say like i want you to just skip all the ads when you're tasking comment to go watch youtube for you uh you can task comment say ignore all the ads just get me the core sense of what the content is about you could ask comet to say like uh go look at like favorite uh instagram influencers are wearing and go read the reviews of all of them and then um tell me what what's best for me based on what you already know about me and and go buy it for me so how can businesses optimize for that experience i would say that what businesses should really do is they like really focus on just building

2. 11:24

   great product and get a lot of people like reviews right because perplexity reads reviews Just watch these videos. So get as much content about your product as possible, right? The solution shouldn't be to like paying people to like write great things about you. But honestly, like building a great product and getting the word out and then people talk about it, rave about it, and then comment reads all that and is able to like suggest that to you.

3. 11:52

   That would be the way to go. How fast do you think we're going to switch to asking our AI assistants to buy things for us? I think you can do that already. I mean, like, there's still friction in society. And I remember you were talking about, like, how we were overpaying, I don't know, real estate people, financial advisors. But still, when I think about a person who's in their 60s, who's done it for a while, they're not going to just switch to AI to do things for them.

4. 12:15

   I'll tell you an anecdote, which kind of convinced me why it's worth building these things. I was once having a haircut somewhere in Noye Valley when I used to live there. And another person was also having a haircut in the same place. And he was somewhat older. And he was ranting about how he spent his entire day until that haircut, probably three, four hours, just looking for a new washing machine because it's a pretty expensive purchase.

5. 12:41

   So you're going to spend a lot of time deciding what to buy. And you've wasted your entire day just reading reviews and watching videos and exploring through reviews. And you end up getting even more confused than you were at the beginning. And this is the kind of thing we want Comet to help you like. Make really good decisions really quickly and delegate all the mundane cognitive labor to something like comment like why do you want to go read all the reviews like it's boring like anyway like people are paid to write good things so how do you like get the signal from the noise it's like you have to consume the reviews across different platforms not just one platform i could pay someone to write good reviews on google maps but um i couldn't necessarily pay someone to do it on every single platform i wouldn't be that thoughtful so definitely if your product is pretty

6. 13:29

   bad or overhyped, then someone's going to say something negative on YouTube or Reddit. And then perplexing will give you a pretty balanced perspective. Okay, here are the five different things. Imagine reading 30-40 tabs in a matter of a few seconds or minutes and then telling you what to do. And it also understands you, your needs, your budget, everything. It has memory.