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The Knowledge Project · 3 min · Oct 27, 2026

Protect early hours for difficult creative work

Steven Kotler writes before calls and company work begin, keeping early morning for hard writing and playful revision. He says unclaimed time makes room for work that needs experimentation.

Steven Kotler

Steven Kotler is a bestselling author and executive director of the Flow Research Collective.

Founded the Flow Research Collective and wrote bestsellers including The Rise of Superman and Stealing Fire.

  • Shane Parrish, Host · Founder, Farnam Street

    Former intelligence agency employee; wrote the bestseller Clear Thinking.

About this segment

Steven Kotler writes before calls and company work begin, keeping early morning for hard writing and playful revision. He says unclaimed time makes room for work that needs experimentation.

From “No.1 Flow Expert: How to Enter Deep Lock-In Mode”, Oct 27, 2026. Watch the full episode

“Nobody owns 4 a.m. to 7 a.m. is non-time. It doesn't belong to anybody.”
Steven Kotlerat 51:56 · The Knowledge Project51:56

Takeaways

  1. Claim early hours before messages and meetings arrive.
  2. Use protected time for writing that needs experimentation.
  3. Leave room to play with language rather than force a draft.

In this episode

Full episode
  1. 9:31A 4% challenge keeps you learning without snapping3:30
  2. 24:07Deliberate play can beat deliberate practice2:34
  3. 53:24Surfing gave Kotler moments of clarity during Lyme diseasePro pick 6:48
  4. 16:05ADHD focus improves when people find autonomy in the task5:05
  5. 6:13Your primary flow activity can train focus for work3:29
  6. 31:23Frustration can be a sign that learning is working3:58
  7. 44:53The first two interview questions should show your preparation2:31

  8. 51:05Protect early hours for difficult creative work2:42

Up next · All-InCoreWeave’s main risk is refinancing its fixed-price contracts7:10

Transcript

Transcribed by machine (Whisper) from the episode’s audio, so a word may be off here and there.

  1. 51:11

    So I have a theory on how people learn just on this notion. I think the best people in the world often learn in what I call the dark hours. Nobody's watching them. There's no boss. It doesn't matter what your field is. It's how you hone your craft. You play. You're there after 5 p.m. It's 10 o'clock at night. You're playing around with an Excel spreadsheet. or you're riding a wave or you're doing whatever and nobody's watching you. And in those moments, you can fail because there's no consequences. There's no boss directing you and you're playing and you're learning. And that sort of ties into what you were saying with skiing and how you, yeah, I want to do this in the back where nobody can see me.

  2. 51:49

    I think about this slightly different. I always talk about the importance of non-time. I get up and start my writing day about 3, 34 o'clock every day. And one of the reasons is nobody bugs me. Nobody owns 4 a.m. to 7 a.m. is non-time. It doesn't belong to anybody. And I, you know, this is an old habit from, I used to live on the West Coast and I was like, I was the West Coast reporter for a lot of East Coast publications and we were all young and hungry. And so like my friends, which my editors would show up at like eight o'clock in the morning, they'd get to work early and it's five o'clock back on the West Coast and they would start to call me so i knew i had to get my work done like my books written before the phone started ringing because i was so poor like the minute they called what do you need how high i'll jump right like

  3. 52:41

    what do you need i'll go do it um so it was all it was an instant yes and i knew this so i had to start getting up earlier and earlier and earlier. And I started to realize exactly what you did is now I love it because sometimes in my job, I'm sure in your job too, there are days I got to spend an hour or two hours on a sentence. And if you're asking me to spend two hours on a sentence at 9 a.m. in normal business hours, when I got to like run my company, you're crazy. I cannot do it.

  4. 53:11

    And it's certainly not playful. Right. And really what you want when you're stuck writing is exactly that. You have to start playing with the language to like get that break. You have to come at it from weird angles, do all that stuff. And you can only do that with like that non-timer, your dark, dark, dark hours. Yes. That's sort of how I think about it. One of the things we have in common is that we both had Lyme.

  5. 53:34

    Tell me about your story. It's sort of the second half of my entrance into flow science comes out of this.