Guest
Lucy Guo
Founder & CEO, Passes
Founded Passes, a creator monetization platform, and co-founded Scale AI, the data-labeling company.
Real Alpha has cut 7 moments of Lucy Guo (Founder & CEO, Passes) talking, from an interview on Sourcery published Dec 13, 2024.
What Lucy Guo said
Sourcery · How Lucy Guo Is Building A Creator Empire with Shaq, Kygo & Olivia Dunne | Passes
7 moments · 20 min
- 6:09
Daily posting helps creators build durable income
“if you're posting one reel a day or one TikTok a day, you really only need like one hit, for example, to suddenly go viral.”
at 6:41 - 11:51
Passes uses fan spending data to shape new products
“we can see like what percentage converts we can see like their spending power”
at 12:58 - 18:01
Passes grows creator relationships with break-even events
“Pretty much all our parties come out to break even or like net positive, which is nice.”
at 18:34 - 28:52
Guo uses investor updates to create fundraising competition
“The key to like fundraising well is just causing FOMO.”
at 30:09 - 9:31
Creator commissions may shift to whoever brings the deal
“even if the creator found a brand deal on their own um they would still owe a percentage to the agency or to the manager”
at 10:21 - 21:51
Passes removed Web3 features to protect creator acquisition
“creator acquisition is like a number one priority for us so we removed their Web3 components in order to continue to recruit creators.”
at 22:25 - 25:59
Passes sees local search as a route to psychic bookings
“the way people find psychics is they literally google like psychics near me right”
at 28:18
- 6:09
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