Real Alpha has cut 3 moments of Tobi Lütke (Co-founder & CEO, Shopify) talking, from an interview on The Knowledge Project published Sep 15, 2026.
What Tobi Lütke said
Intuition matters most when the best path has no feedback
“Intuition is actually the most valuable when there isn't direct feedback because very many of the most important choices that we had to make”
Tobi Lütke37:00 The hard part is choosing among many good options
“choosing the right of valid solutions is actually the hard part, not finding a right solution.”
Tobi Lütke42:07 Machines can't take responsibility, so use an AI council
“Here's the thing that LLMs and machines cannot do. Machines can't take responsibility.”
Tobi Lütke14:08
The episode
The Knowledge ProjectTobi Lütke: The Skills AI Makes More Valuable
Tobi Lütke · Founder & CEO, Shopify
36:35of 1:04:49 · Sep 15
