Guest
Zoe Weil
Co-founder & CEO, Sequen
Real Alpha has cut 8 moments of Zoe Weil (Co-founder & CEO, Sequen) talking, from an interview on The TWIML AI Podcast published Oct 15, 2026.
What Zoe Weil said
Retail ranking should optimize purchases, not just relevance
“We are not at all trying to help people find things. We're trying to influence their behavior in a moment of time when they have high intent.”
Zoe Weil8:15 Sequen personalizes a session without tracking user identity
“We're not trying to create addictive experiences whatsoever. We're not trying to get people addicted to anything.”
Zoe Weil16:36 Recursive updates compound ranking gains without rebuilding models
“instead of having to rebuild the entire ranking, iterate on the entire ranking algorithm and rebuild it from scratch”
Zoe Weil42:49 Ad and organic revenue can rise together
“what we've been able to consistently show is that we're actually able to drive both up together”
Zoe Weil32:43 Recommendation ranking changes after a shopper commits
“how you rank items on a product display page, even though it's still a complimentary module, will vary greatly”
Zoe Weil28:22 Large mesh models relate multiple event streams
“Then we built what we called large mesh models, which were like large event models, but they're much more relationally focused.”
Zoe Weil45:42 Sequen chose Rust for low-latency feature serving
“I genuinely don't. I don't think that we could have because we, you know, ultra, ultra low latency feature transformations serving are so core to what we do.”
Zoe Weil19:45 Sequen is prioritizing ranking models over representations
“we're very, very focused, I would say on the latter, rather than focusing on things like that we think are going to be very commoditized”
Zoe Weil50:42
The episode
The TWIML AI PodcastOptimizing AI Recommendations for Revenue with Sequen Founder Zoe Weil
Zoe Weil · Co-founder & CEO, Sequen
4:17of 52:15 · Oct 15
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