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TBPN · 3 min · Oct 5, 2026

Ridge generates quarterly reports with three AI prompts

Sean Frank says Ridge’s data is connected to his AI setup, so he produced the Q3 report with three prompts. He also says humans still lead on ad concepts while models handle visual production.

Sean Frank

CEO, Ridge

Runs Ridge, the self-funded wallet and accessories brand that has grown past $100 million in revenue.

  • John Coogan, Host · Co-host, TBPN

    Co-founded Soylent and Lucy; OpenAI bought his show TBPN in April 2026.

  • Jordi Hays, Host · Co-host, TBPN

    Founded Branded Native; co-founded fintech Capital, which Rho bought.

About this segment

Sean Frank says Ridge’s data is connected to his AI setup, so he produced the Q3 report with three prompts. He also says humans still lead on ad concepts while models handle visual production.

From “Minecraft AI Mods, Should You Sell Your Data, Construction Paper Really Fell Off”, Oct 5, 2026. Watch the full episode

Answers “Is AI paying off for companies?” See all 19 answers

“I just did my q three reporting and it's three prompts, right?”
Sean Frankat 1:15:31 · TBPN1:15:31

Takeaways

  1. Ridge’s Q3 report took three prompts once its data was connected.
  2. Frank says demand planning, task management and analysis are automated.
  3. Humans still lead on scripting and concepts for ads.

In this episode

Full episode
  1. 1:02:47Ridge rejected a small data deal because the risk outweighed the return4:59
  2. 1:41:49Neo is concentrating its bets on fewer companies and people4:04
  3. 1:50:56AI labs could face liability when their models choose illegal acts3:43
  4. 1:31:13Valon built a servicer first to prove its mortgage software5:18
  5. 1:07:23AI shopping agents may take fees from both sides4:11

  6. 1:15:00Ridge generates quarterly reports with three AI prompts2:44

  7. 2:07:03Today's frontier models will run on devices in six months2:29Up next
  8. 2:17:20RL environments roughly double in complexity every 6–8 months2:58

Transcript

From the transcript TBPN publishes with the episode.

  1. 1:15:13

    Yeah. Yeah. That's interesting. What what else are you seeing on people actually using AI internally to run operations? Like last time you were saying maybe demand planning had sort of evolved in the AI era. Is there anything else? I know creative was sort of early early glimpses, but where are you getting leverage these days? Dude, every model gets better. Yeah. So

  2. 1:15:36

    I mean, demand planning I think is totally solved. Okay. Project management, task management totally solved. Yeah. The data and analysis I think is totally solved. Yeah. I just did my q three reporting and it's three prompts, right? Because all the MCBs are are set up. Yeah. Like, I have all the data flowing in Yep. To like my my harness of choice. Yeah. And then three prompts, I have my full q three report. Yeah. Right?

  3. 1:15:55

    So finance is gonna be totally solved. Sure. And then creative, I mean it's there. Right? If you go into any Facebook ad library, I just think like It's all AI. We're still paying a lot of you know humans to make you know UGC for us. Sure. Right? And we have great, you

  4. 1:16:08

    know You're blending that in with other stuff. Yeah. And it's really the the humans are just good at scripting and concepting. Way more a bit being on the cutting edge than a model. What actually comes to visual production, the models are all there. Interesting.

  5. 1:16:19

    Interesting. Yeah. Is there... Feels like we're headed to a point where like a human will still have a great idea for an ad concept, but then agents will will run and just like clone it really quickly? Because we've seen this already where, like, if you guys create a great ad concept, I'm sure a bunch of other brands will, like, mimic it very quickly, and then you'll run it for however long it works, and then you have to find the next one.

  6. 1:16:43

    Is that is that happening already where you can... You basically just have agents trawling all the different ad accounts finding what's working and then and then running their own tests?

  7. 1:16:52

    Yeah. And that is like a new a... Like version of e commerce software that's rolling out. Right? Like it's, you know, we call it like an ad strategist like an or a creative strategist, but like the AI version of that and they are just going across what's trending on TikTok right now or what are your competitors have in their ad account and there's pulling... Because Facebook ad library is open. It's like they're pulling all that stuff in Yeah. Then and giving you a million concepts. But it's still humans are coming up with the best concepts and then Yeah. It's just replicating it via AI.

  8. 1:17:17

    Yep. What do think of those AI slop ads that actually ship you the physical slop? I saw somebody saw an ad for... It was a a pool floaty in the shape of a tank that would allow... It came in like a squirt gun, and you would, like, spray the water around.