Real Alpha has cut 3 moments of Ari Emanuel (CEO & executive chairman, TKO Group Holdings) talking, from an interview on Founders published Oct 7, 2026.
What Ari Emanuel said
How Ari saved the ESPN deal by going crazy on purpose
“You've got to break stars. You're going to launch stars. You need stars to put it behind the paywall so that people buy the paywall.”
Ari Emanuel17:58 Egon Durban's $400 million bid to end the IMG auction
“Egon goes and says, you're not going to remember this $500 million. $400. $400 million.”
Ari Emanuel33:02 Stop telling yourself stories and keep making the calls
“We tell ourselves stories in our heads that we then believe. And those are not real stories. Those are just stories. They're just not reality.”
Ari Emanuel35:12
The episode
FoundersBuilding an Empire with Risk, Rage & 200 Phone Calls A Day | Ari Emanuel, WME & TKO
Ari Emanuel · CEO, TKO
16:04of 1:24:15 · Oct 7
