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Behind the Craft · 3 min · Oct 4, 2026

Granola hides the transcript to keep users present

Sam Stephenson

Co-founder, Granola

  • Peter YangHost · Host, Behind the Craft

    Led product at Roblox, Reddit, Twitch and Meta for 10+ years.

About this segment

Sam says Granola accepts complaints about the transcript being hard to find to keep attention on the person in the meeting. The product should support users without becoming the main character.

From “How to Use AI to Survive (and Even Enjoy) Meetings | Sam Stephenson”, Oct 4, 2026. Watch the full episode

“we really really want to like just strip away everything that's not what you need to have in front of you during meeting”
Sam Stephensonat 5:14 · Behind the Craft5:14

Takeaways

  1. Calm is the core product feeling during hectic transitions between meetings.
  2. The team prioritizes attention over making the transcript prominent.
  3. Granola should support the user, not become the meeting’s main character.

In this episode

Full episode
  1. 19:25A design system helps engineers and agents ship consistently6:57
  2. 26:11An internal agent can become a tool everyone improves4:19
  3. 30:19Easy shipping makes product quality matter more2:58
  4. 0:51Granola helps Sam prepare for and recover from meetings2:58
  5. 3:38Granola hides the transcript to keep users present2:41

  6. 10:33Granola keeps private meetings separate from shared team notes3:12Up next
  7. 13:53Granola lets enterprise workflows move beyond its UI2:24

Transcript

Transcribed by machine (Whisper) from the episode’s audio, so a word may be off here and there.

  1. 3:45

    important um can you talk about some of the because you're a designer by trade right or am i wrong or yeah so do you guys have some like product principle design principles when building this app because it was like very simple and like i'm sure there's a lot of trade-offs that went I don't know, we wrote these down like a month ago, so they're pretty fresh. Okay. We have more new people join when we're trying to codify. For every new engineer that joins, what few things should they have in their head as we think about granola? And these are the three we got to. I think the number one emotion or feeling we want people to feel is calm when they use granola. Granola is designed for an incredibly busy moment in your life. I think the main time we hold in our heads as we're thinking about the product is like the messy

  2. 4:31

    in-between moments between back-to-back meetings you know where you're like rather you imagine your windows or might even be rushing three rooms you're probably running late probably forgot who you're going to be speaking to uh you might also have a couple like quick things you need to get on top of before you jump into the next meeting and granola trying to like insert itself into that moment like really chaotic moment and so yeah we really like try and hold ourselves to this idea that like granola should looking at granola should lower your birth pressure it does not add to this chaos it should feel like it's uh it's helping you there yeah i mean i've been such a blind canvas is like a um a lot a lot of that and like the i think we've we've made quite a few aggressive design decisions here it's like the transcript is so hidden i think a lot of people

  3. 5:11

    find kind of ridiculous and honestly we get a lot of complaints that people don't even realize the transcript is there like we pay a price for having it be that small um but i think uh we really really want to like just strip away everything that's not what you need to have in front of you during meeting and uh yeah i think that's super because when you're having a meeting you want to focus on the other person right you don't want to be looking at like a live transcript you know it's like yeah we had this um we're playing out this metaphor of like um granola should feel like a handwreck like that that's kind of like um it's one way of talking about granola's role in your life like it's it's um it's definitely not the main character you know like you you're the main character you're trying to get your work done and being present in this meeting you know the

  4. 5:52

    deciding the things you need to decide or talking about things you can talk about and granola is really start to be there on the side and support you and help you be better you know um and uh yeah i really i really like this metaphor it it's it keeps you humble yeah yeah no it's it's fantastic and um i totally agree like back-to-back meetings you're trying to like jot down notes in