Product demos can hold attention through story beats, not cuts

Transcript

Transcribed by machine (Whisper) from the episode’s audio, so a word may be off here and there.

1. 35:34

   Basically, just a quick story here. I found out that with GPT real time, you could generate shell commands and control your computer in real time. And so we can watch it real quick. All right. Check this out. No hands. Ready? Hey, Clicky, can you please open up Spotify and play ACDC for me? Maybe Back in Black. I love that song. Rock on. It's playing Back in Black now. Amazing, amazing. Clicky, it's a little bit loud. Could you turn it down in Spotify?

2. 36:00

   50% is so loud. Got it. Lowering Spotify to 50%, so it's less intense. Okay, thank you. Hey, Clicky, can you open up my... So now I'm going to keep going. And this is actually a fun one. Stripe dashboard for me in my browser. Let's see if we made any money today. Opening your Stripe dashboard now. Oh, man, $140 in a day is not... And so, to me, that was just one little moment in the day where I was like, oh my god, this AI model could do this.

3. 36:29

   i didn't check if anybody did it before i was just like i'm gonna make a video turns out i did something very novel and um again the examples i used playing a song on spotify uh and learning and learning the volume that's exactly the first use case that i had as a user myself yeah and so again always building for like the version of myself that's kind of watching out there because if i think that's cool i think someone else would too and hey look 3.8 million views on twitter really good but again then instagram 4.6 million you know people always say like you got to be super like your brain has to be rotten when you're scrolling instagram and you got to have a lot of quick edits and blah blah blah like there's not a single cut in this video yeah there's no cuts in the video but there are beats in the video yeah that you do a very

4. 37:11

   good job with you know we see you first you say hey no hands so right off the bat i'm like oh no hands he's just talking to this thing yeah which is the hook that i think gets people oh of course that's all purposeful yeah then you play the song then you lower the music so that you can continue to talk over it and it responds to that as well then you pull up the stripe dashboard and somebody goes i wonder how much money they made there's always there's yeah i'm always just trying to keep the story moving yeah i'm not trying to keep your attention that's actually the wrong way to look at it i'm always trying to i'm always like all right where is this going come on you know you're like come on keep going when you're someone talking like let's get to the end of the story okay you went to the movies and and so you just keep doing that endlessly and so um i love that

5. 37:52

   said the word beats some of my videos are purposely made to just kind of like appeal to like the audience that just has no attention span you know for example like this one it has been nine weeks since i built and launched my idea it's an ai that can draw directly on your screen and guide you through any so that's one example of like a quick very good yeah i'll show you this example here which is um talking about the beats just for once two weeks ago i was in my apartment trying to figure out a cool idea to work on two weeks later i built this thing that's now being used by thousands of people every single day.

6. 38:24

   And the crazy part is... So again, I literally think about it like this. Am I here? Am I still watching? I think as you make these videos again and again, it becomes a lot more obvious to you as you do it. We have this one guy at our office right now. He is 19, and he has this built into his head. The same beat system. And it's funny, like, most people who work on videos a lot have this little beat system in their head.

7. 38:48

   I think another thing that's unique is you actually invest a lot