Real Alpha has cut 8 moments of Farza Majeed (Founder & CEO, HeyClicky) talking, from an interview on Lightcone published Oct 23, 2026.
What Farza Majeed said
Track which channels bring users, not just views
“but again if you do the math this leads to a very real number of signups and this video will keep on performing”
Farza Majeed32:01 Use demos to test ideas and find committed users
“it's not because it went viral it's because 7 000 people downloaded it and about a hundred people of the 7 000 kept on using it every day for five days straight”
Farza Majeed7:18 Hire for storytelling because code is easier to clone
“it's so easy to pump out more code and more software, but it's harder than ever to actually talk about what you are doing in a coherent way in front of an audience.”
Farza Majeed40:01 Writing scripts against your own attention keeps them natural
“For me, it's always I'm the audience. Like, would I be interested in what the script is saying?”
Farza Majeed10:48 A teammate can keep a founder from scrapping a strong video
“this video did 3 million views on Twitter and people went crazy over it and it's so funny I thought it was horrible”
Farza Majeed14:35 A four-part hook gives a product demo a clear story
“My formula is always the same. This is who I am. This is what's going on. This is what I'm working on. Let me show you.”
Farza Majeed21:46 Showing the work gives users an inside view of the company
“to just give them an inside look of what's actually going on in your process is so cool and it gets them excited”
Farza Majeed25:35 Product demos can hold attention through story beats, not cuts
“i'm always just trying to keep the story moving yeah i'm not trying to keep your attention that's actually the wrong way to look at it”
Farza Majeed37:28
The episode
LightconeThis Is How You Should Actually Make Launch Videos
Farza Majeed · Founder, Hey Clicky
29:12of 47:09 · Oct 23
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