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Lightcone · 2 min · Oct 23, 2026

Showing the work gives users an inside view of the company

Farza Majeed shares recurring updates about what his team built, rather than making founder day-in-the-life videos. He says users value seeing how a small team works through its process.

Farza Majeed

Farza Majeed is founder of Hey Clicky and previously Buildspace.

Founded HeyClicky, a Mac AI buddy that sees your screen; previously founded Buildspace, an online builder school.

  • Aaron Epstein, Host · General partner, Y Combinator

    Co-founded Creative Market, a design marketplace later sold to Autodesk; hosts YC's Design Review.

About this segment

Farza Majeed shares recurring updates about what his team built, rather than making founder day-in-the-life videos. He says users value seeing how a small team works through its process.

From “This Is How You Should Actually Make Launch Videos”, Oct 23, 2026. Watch the full episode

“to just give them an inside look of what's actually going on in your process is so cool and it gets them excited”
Farza Majeedat 25:35 · Lightcone25:35

Takeaways

  1. Show what the team is building, not just founder lifestyle.
  2. Use regular updates to make the company's process visible.
  3. Farza says these short team updates can be made in 10 minutes.

In this episode

Full episode
  1. 29:12Track which channels bring users, not just views4:20
  2. 3:39Use demos to test ideas and find committed users4:16
  3. 38:44Hire for storytelling because code is easier to clone3:54
  4. 8:31Writing scripts against your own attention keeps them natural3:33
  5. 13:45A teammate can keep a founder from scrapping a strong video2:31
  6. 20:23A four-part hook gives a product demo a clear story3:29

  7. 24:44Showing the work gives users an inside view of the company2:26

  8. 35:27Product demos can hold attention through story beats, not cuts3:28Up next

Transcript

Transcribed by machine (Whisper) from the episode’s audio, so a word may be off here and there.

  1. 24:50

    And there's just these little, actually, some of them have been going viral, which is pretty cool. This is everything we built this week. so clicky had been uh had some problems about like the integration and orchestration of the agents now clicky has a new brain and it will feel way more smooth to spawn the agents to control them to pause them and you're gonna see a lot of improvements overall a lot of people complaining about like clickies keep following uh them so i made a fix for them so there's no there's no hook there's no attention there's no story it's just we're a group of people and we want to tell you what we're doing this almost has a million views on instagram why do you think these are so popular i think that this is the most important thing i think about like companies making content what we are doing on a day-to-day basis at our companies is so far-fetched from

  2. 25:37

    what most people think is actually happening at a company and uh to just give them an inside look of what's actually going on in your process is so cool and it gets them excited it gets what you're doing what i'm so against and so anti is talking about my life as a founder on the internet you'll never catch me making those videos about this is a this is my day as a yc founder never uh like i'm not trying to like tell you about my life and tell you about like my my that stuff i'm trying to show you like what i'm doing and why uh in new ways and i think that um most companies just never show their process for most companies big companies apple meta you just see mark zuckerberg on the stage and he's showing you his meta glasses but a lot of people especially early adopters of products that uh you know that i'm sure many yc founders are working on

  3. 26:26

    are interested in just like what is random group of four guys and girls that are making this ai product and how are they doing it and just telling we make these videos in 10 minutes and it's just hey just get up what are you doing today and yeah it's interesting um it's funny when we started making these we just made them just to stay accountable uh because it was uh it was good to kind of tell the people what we call like stand up right but in front of the world yeah and so uh that was kind of the idea and i mean now we now we do these every two weeks and it's been really fun yeah that's really cool um i think another thing that comes across here is not even just the words that you're saying but like the joy that is in the videos and i think um people