Company · Agents & apps
Serval revenue, valuation & funding
Serval was valued at $3 billion in its $150 million Series C, led by Sequoia in October 2026. It gives no dollar revenue figure and says its annual recurring revenue has doubled every quarter since its Series B. It's private, with no stated IPO plan.
At a glance
- Valuation: $3B post-money at its $150M Series C, led by Sequoia in October 2026.
- Revenue: no dollar figure. Serval says its annual recurring revenue has doubled every quarter since its Series B.
- Status: private. No stock ticker and no stated IPO plan.
- Founded: 2024 in San Francisco, by Jake Stauch and Alex McLeod.
- CEO: Jake Stauch.
- Investors: Sequoia, Redpoint, First Round, General Catalyst, Elad Gil and Evantic, among others.
- Products: a help desk agent, Catalyst (an agent that builds automations) and Simulations.
- Employees: about 200 in October 2026, up from about 20 in January, as reported.
- On Real Alpha: 7 moments of its people talking, from 1 interview.
Is Serval public? Can you buy its stock?
No. Serval is a private company, so its shares don't trade on any stock exchange and it has no ticker symbol.
Serval hasn't said when or whether it plans to go public, and no IPO filing has been reported. CEO Jake Stauch told Fortune in October 2026 that it has "years and years of runway in the bank."
Its shares are held by its founders, staff and investors, including Sequoia, Redpoint, First Round and General Catalyst. This page reports facts and gives no investment advice.
Valuation, round by round
Its valuation went from a reported $220 million at its October 2025 Series A to $3 billion in October 2026, more than thirteen times in about a year.
| Date | Valued at | Raised | Led by | Source |
|---|---|---|---|---|
| Oct 2026 | $3B | $150M | Sequoia | Serval's blog |
| Dec 2025 | $1B | $75M | Sequoia | Serval's blog |
| Oct 2025 | — | $47M | Redpoint Ventures | Serval's blog |
Inc cited the Wall Street Journal for the $220 million figure. The same report said Sequoia closed a private deal valuing Serval under $400 million in early December 2025.
Revenue
Serval gives no dollar revenue figures. It said revenue grew 500% in the three months after its Series A, and that ARR has doubled every quarter since its Series B.
| Date | Figure | Basis | Source |
|---|---|---|---|
| Oct 2025 | $1M | Reported | Inc |
Inc cited the Wall Street Journal for the $1 million figure from October 2025. Annual recurring revenue is a run rate, a month's revenue times twelve, and isn't audited revenue.
How Serval makes money
Serval sells software to IT teams at large companies. It publishes no prices. Each engagement starts with a pilot and a proposal built for the customer, according to its pricing page.
The research firm Sacra describes a seat-based subscription model aimed at enterprise IT departments.
- Full-stack ESM. Serval becomes the customer's system of record for service management. Serval
- Automation Layer. Serval sits on top of a customer's existing ESM platform and automates work in the systems it already uses. Serval
- ProServal. A professional services arm launched with the Series C in October 2026. It will hire more than 100 Automation Engineers to work inside enterprise customers. Serval's blog
From Serval's interviews
- 6:22 Serval paired embedded services with an enterprise-first planJake Stauch · No Priors · Oct 2026
- 17:20 Serval combines release gates with customer-led productizationJake Stauch · No Priors · Oct 2026
Products
- Help desk agent. It resolves employee requests using tools that admins have published. Serval
- Catalyst (generally available August 20, 2026). An AI agent that builds automations for admins. It started in beta earlier in 2026 and is now on by default for all organizations. Serval's blog
- Simulations (October 29, 2026). Lets IT teams test their help desk agent on realistic scenarios before each change goes live. Serval's blog
- AI Insights (March 2025, per Sacra). Analyzes past ticket data to find work that can be automated. Sacra
From Serval's interviews
- 3:04 IT can bring coding agents to every departmentJake Stauch · No Priors · Oct 2026
- 29:29 Background agents need gradual, permissioned autonomyJake Stauch · No Priors · Oct 2026
Customers
Serval names Fox Corporation, WPP, Live Nation and Ramp as customers. It says two of the Fortune 20 onboarded in the six months before October 2026, in its Series C post.
In December 2025 it said customers were automating more than 50 percent of IT tickets, in its Series B post. In August 2026 it said over 90% of customers had adopted Catalyst as their starting point for automation (Serval).
Serval says one automotive manufacturer replaced ServiceNow with Serval in 45 days.
Leadership
Serval had about 20 employees in January 2026 and about 200 in October, Fortune reported. Stauch expects at least 700 by the end of 2027. The company says it will hire over 500 people in the 12 months after its Series C.
- Jake Stauch, co-founder and CEO. He met his co-founder at the security-camera company Verkada. Fortune
- Alex McLeod, co-founder and chief technology officer. TNW
- Sam Stewart, head of security since October 2026. He founded Ensignia, which Serval acquired. Serval's blog
From Serval's interviews
- 34:55 Serval puts engineers in customers’ daily conversationsJake Stauch · No Priors · Oct 2026
Who owns Serval?
Its founders, staff and investors. As a private company it doesn't publish who holds what. It has raised $277 million in total, Fortune reported.
- Sequoia led the $75 million Series B in December 2025 and the $150 million Series C in October 2026. Serval's blog
- Redpoint Ventures led the $47 million Series A in October 2025. Serval's blog
- First Round Capital and General Catalyst co-led the seed round. Serval's blog
- Elad Gil, Evantic, Conviction and Headline took part in the Series C. Conviction and Headline were new investors. Fortune
- Meritech, Sound Ventures and Radical Ventures joined the Series B. SiliconANGLE
Competitors
Serval calls ServiceNow its main competitor and says large enterprises are replacing ServiceNow with Serval.
ServiceNow launched Flow, a standalone AI service desk, on October 1, 2026. It is priced at $2 per conversation, Fortune reported.
- ServiceNow, which Serval names as its main rival. Serval's blog
- Espressive and BMC Helix, which Sacra lists among Serval's competitors. BMC Helix sells HelixGPT. Sacra
What its people said about the competition
- 9:55 Code generation gives Serval a path to replace ServiceNowJake Stauch · No Priors · Oct 2026
- 23:17 AI may shrink SaaS sprawl without replacing systems of recordJake Stauch · No Priors · Oct 2026
Timeline and latest news
From its founding to the latest reports, newest first.
- Oct 29, 2026Latest
Raised a $150 million Series C at a $3 billion valuation, led by Sequoia. Serval's blog - Oct 29, 2026Latest
Launched ProServal, a professional services arm. Serval's blog - Oct 29, 2026Latest
Announced Simulations for testing its help desk agent. Serval's blog - Oct 6, 2026
Acquired Ensignia and named its founder Sam Stewart head of security. Serval's blog - Oct 1, 2026
ServiceNow launched Flow, a standalone AI service desk. Fortune - Aug 20, 2026
Made Catalyst generally available to all organizations. Serval's blog - Jun 30, 2026
Introduced Catalyst, its agent that builds automations. Serval's blog - Dec 11, 2025
Raised a $75 million Series B at a $1 billion valuation, led by Sequoia. Serval's blog - Dec 2025
Sequoia closed a private deal valuing Serval under $400 million, the WSJ reported. Inc - Oct 21, 2025
Raised a $47 million Series A led by Redpoint Ventures. Serval's blog - Oct 2025
Had $1 million in annual recurring revenue, the WSJ reported. Inc - Mar 2025
Launched AI Insights, according to Sacra. Sacra
Questions people ask
Is Serval a public company? Can I buy Serval stock?
No. Serval is private and has no ticker, so its shares aren't sold on any exchange.
When will Serval IPO?
Serval hasn't stated a plan or date for going public, and no filing has been reported.
Who owns Serval?
Its founders, staff and investors, including Sequoia, Redpoint, First Round and General Catalyst. Stakes haven't been disclosed.
Who is the CEO of Serval?
Jake Stauch, who co-founded it in 2024 with CTO Alex McLeod. The two met at Verkada.
How much is Serval worth?
$3 billion post-money at its October 2026 Series C, Fortune reported.
How much revenue does Serval make?
It gives no dollar figure. It says its ARR has doubled every quarter since its Series B. The WSJ reported $1 million in ARR in October 2025.
Is Serval profitable?
No profit or margin figures have been published. Stauch told Fortune it has years of runway in the bank.
How does Serval make money?
It sells software to enterprise IT teams, either as a full service management system or as an automation layer, plus professional services through ProServal. It publishes no prices. 6:22
Who are Serval's customers?
Serval names Fox Corporation, WPP, Live Nation and Ramp, and says two of the Fortune 20 joined in the six months before October 2026.
Who are Serval's competitors?
ServiceNow, which Serval calls its main rival, plus Espressive and BMC Helix, according to Sacra. 9:55
Every moment from Serval's people
7 moments from 1 interview on 1 show, newest first. Each one plays from the minute it starts.
No Priors · Oct 29, 2026 · 7 moments
Taking on ServiceNow: Coding Agents for the Rest of Us with Serval Co-Founder and CEO Jake Stauch
- 3:04 IT can bring coding agents to every department 3 min
- 9:55 Code generation gives Serval a path to replace ServiceNow 5 min
- 29:29 Background agents need gradual, permissioned autonomy 4 min
- 17:20 Serval combines release gates with customer-led productization 4 min
- 23:17 AI may shrink SaaS sprawl without replacing systems of record 2 min
- 34:55 Serval puts engineers in customers’ daily conversations 3 min
- 6:22 Serval paired embedded services with an enterprise-first plan 4 min
People on Real Alpha
- Jake Stauch, Co-founder & CEO, Serval · 7 moments
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How this page is sourced
Each figure links to the filing, company statement or news report it came from, with its date. Run rates are what reporters were told, not audited results; estimates and unconfirmed reports are marked. Quotes are what each person said on the record, with the minute they said it. Spotted something that's off? .
Last checked Nov 8, 2026