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Rafael Vivas

VP of growth marketing, AppLovin

Co-founded Lion Studios, which generated over $250 million in revenue in two years, after joining AppLovin's founding team.

@rfvivas(opens X in a new tab)

Real Alpha has cut 8 moments of Rafael Vivas (VP of growth marketing, AppLovin) talking, from an interview on Founders published Nov 1, 2026.

What Rafael Vivas said

  1. Founders ·

    High School Dropout to Multi-Billionaire: The Relentless Drive of Rafael Vivas

    8 moments · 27 min

    1. 30:14

      Lion Studios grew from a broken partnership into a $250 million business Pro pick

      “Because I had so much rage in my heart that I wanted nothing but to like dominate those guys.”
      at 32:12
    2. 20:54

      AppLovin leaders stay hands-on to keep work focused Pro pick

      “when you delegate and you hire all these people, you focus on a lot of things that are not important for your business, but you've hired these people.”
      at 21:35
    3. 44:01

      A falling stock price drew Vivas back to AppLovin

      “And Adam, you know, he looked at me and he was like, hey, I'm hearing from people you're thinking about coming. And I was like, I'm fucking in.”
      at 44:56
    4. 16:07

      AppLovin beat better-funded ad rivals by prioritizing technology

      “What Adam understood better than anybody else in the space was that the tech is the most important part.”
      at 17:44
    5. 38:32

      He left Lion once the business could succeed without him

      “I started like reflecting on myself and I was like, okay, so like the business no longer needs you to succeed.”
      at 39:08
    6. 1:00:47

      Mark Rosner taught Vivas that every contract detail matters

      “Mark probably did over 200 agreements himself and we only got screwed on one of them.”
      at 1:03:12
    7. 48:11

      AppLovin automates and removes work before hiring

      “What things like are not important that like you're wasting time on that we just shouldn't be doing at all?”
      at 50:19
    8. 34:00

      Lion Studios found high-output game teams outside the US

      “And they were so poor that they all lived in the same house and their house was also their office.”
      at 35:12

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